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The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.The first book is in English made by Chinese researchers with a Chinese viewpoint of developmentsProvides the management implications in different sectors of the Chinese economyPredicts future trends

Marketing --- Consumption (Economics) --- S10/0585 --- China: Economics, industry and commerce--Marketing (including consumption)

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Au cours de la dernière décennie, la Chine est devenue une puissance économique de premier ordre et un marché important pour les produits de luxe. Une analyse générale de ce marché et de son potentiel est suivie d'un exposé des manières de le pénétrer et des conditions d'ouverture de points de vente. Des études de cas témoignent de la diversité des positionnements possibles et efficaces.

Luxuries --- Marketing --- Trademarks --- Produits de luxe --- Marques de commerce --- S10/0585 --- S10/0590 --- China: Economics, industry and commerce--Marketing (including consumption) --- China: Economics, industry and commerce--Distribution

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After decades of egalitarian, restricted consumption, residents of China's cities are surrounded by a level of material comfort and commercial hype unimaginable just ten years ago. In this first in-depth treatment of the consumer revolution in China, fourteen leading scholars of Chinese culture and society explore the interpersonal consequences of rapid commercialization.In the early 1980s, Beijing's communist leadership advocated decollectivization, foreign trade, and private entrepreneurship to jump-start a stagnant economy, while explicitly rejecting any notion that economic reforms would promote political change. However, by the early 1990s the reforms in the marketplace not only produced double-digit growth but also enabled ordinary citizens to nurture dreams and social networks that challenged official discourse and conventions through millions of daily commercial transactions. Using participant observation, contributors to this book describe and analyze a wide range of these changing consumer practices: luxury housing, white wedding gowns, greeting cards, McDonald's, discos, premium cigarettes, bowling, and more.

Consumers --- Consumption (Economics) --- Consumer behavior --- Business & Economics --- Economic History --- Customers (Consumers) --- Shoppers --- Persons --- E-books --- S10/0585 --- China: Economics, industry and commerce--Marketing (including consumption)

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Young consumers --- Consumer behavior --- S10/0585 --- S11/0731 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Youth as consumers --- Youth market --- Consumers --- China: Economics, industry and commerce--Marketing (including consumption) --- China: Social sciences--Childhood, youth

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La 4è de couv. indique : "Dans les dix prochaines années, les marques chinoises se développeront hors d'Asie et se tourneront alors vers l'Europe et les Amériques. Leur croissance sera plus rapide que celle des marques françaises, italiennes et nord-américaines. Les auteurs analysent ce phénomène et ses conséquences à long terme pour les entreprises du secteur de la mode et du luxe. Puis revoient les principaux outils de gestion et de marketing qui pourraient être appliqués à des marques chinoises essayant de se développer à l'international."

Brand name products --- Luxuries --- Consumer behavior --- Marketing --- Produits de marque --- Produits de luxe --- Consommateurs --- Comportement --- S10/0585 --- S17/1300 --- China: Economics, industry and commerce--Marketing (including consumption) --- China: Art and archaeology--Textile, tapestries, embroideries, rugs, fashion --- Brand name products - China --- Luxuries - China --- Consumer behavior - China --- Marketing - China --- Produits de marque - Chine --- Produits de luxe - Chine --- Consommateurs - Comportement - Chine --- Marketing - Chine