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Can graphic designers be self-sufficient?Can graphic designers recycle their own work? When a designer is able to make his own letters, he also should be able to design and produce his own paper and ink. In order to understand and experiment with the concept of letters, color and paper, it is necessary to learn about these things. A designer should have a complete understanding of these elements because they are the cornerstones of a good design. The self-initiated DIY project described in this book is intended as a blueprint for all designers and design studios that wish to be self-sufficient or wish to recycle their own designs. By proposing a new standard for polychromatic typography using plant-based ink and recycled paper, this publication aims to inspire the pursuit of different approaches in graphic design. This publication is designed and produced within close proximity to Novo Typo’s Amsterdam studio. The cover is letterpress printed with plantbased ink on Amsterdam Pulp Paper.

655.26 --- grafische vormgeving --- grafische vormgeving, typografie --- Typografie --- Letterontwerp --- Lettertype

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Ask any graphic designer the world over about their preferred approach to setting type, choosing a colour, or beginning a new layout, and you will rarely get exactly the same answer twice. Every creative has their own individual approach, or more importantly their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure strongly in any heated debate about what one should or should not accept as the right way to create the best graphic design. Packed with practical advice but presented in a light-hearted fashion, Graphic Design Rules is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six colour-coded chapters - typography, colour, layout, imagery, production, and creative thinking - the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.


Graphic arts --- Grafische vormgeving --- Typografie --- Layout --- Grafische kunsten --- typografie --- 655.26 --- grafische vormgeving --- grafische vormgeving, typografie

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This book contains over a thousand line drawings that illustrate effective design devices, type treatment, spatial solutions and pictorial presentations, allowing anyone to examine and compare various design options in no time.

655.26 --- 745 --- grafische vormgeving --- design --- grafische vormgeving, typografie --- CAD, design en industriële vormgeving

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Portfolio's --- 655.26 --- design --- portfolio's --- grafische vormgeving --- grafische vormgeving, typografie --- Portfolio --- Sport

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655.26 --- ITM --- grafische vormgeving --- grafische designers --- reclamecampagnes --- reclamedesign --- grafische vormgeving, typografie --- Ideas that matter