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Petit dictionnaire illustré de publicité
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Year: 1945 Publisher: Bruxelles Editions Caboni

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Publicité --- 659 (03)


Dissertation
Analysis of sales promotion effects on household purchase behavior
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ISBN: 9058920291 Year: 2002

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Consumer expenditures. New measures and old motives
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ISBN: 0691043213 1306984432 0691601216 0691630968 140086416X Year: 1996 Publisher: Princeton : Princeton University Press,

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Changing consumer choices have built microchip factories where cotton fields used to be and have doomed cities from New Bedford to Detroit, while the impact of these choices on jobs and tax revenues has stimulated the creation of models of consumer behavior. Even finely tuned econometric models, however, have not served well as guides for policy choices, for they have relied chiefly on data for the Great Depression and the Cold War era or on biased budget surveys. Stanley Lebergott here provides the way to greater realism with new data for the entire twentieth century, including the decades of peacetime prosperity. The new measures also permit moving from the level of the nation to the state.Analyzing our interest in individual economic well-being, Lebergott argues that consumer expenditure provides a better guide than the usual data on money income before tax. He also challenges continued reliance on a single consumption function in macro models. In other essays he uses the new data to demonstrate that the supposed "flawed prosperity" of the 1920s was not responsible for the Great Depression; points out the limitations of the usual consumer budget surveys; and contrasts the role of age, nativity, and other factors in creating interstate differences. The new data, which link to the official BEA estimates, will provide raw material to test and extend theories of how the consumer and the economy function.Originally published in 1995.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.


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PUB Agency Book 2013
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ISBN: 9789046558928 9789046558935 9789046539873 Year: 2012 Publisher: Mechelen Kluwer

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Het grijze PUB Agency Book maakt u wegwijs in de wereld van de Belgische communicatiebureaus inzake brand activation, design & packaging, public relations agencies, direct marketing-bureaus, interactieve agencies... Het zwarte PUB Marketing Services book biedt een overzicht van partners die uw tekst en vorm creatief uitwerken tot en met de realisatie van uw communicatie : one-2-one of one-2-many, off line en on line, instore of outdoor, brains of software

Intrahousehold resource allocation in developing countries : models, methods, and policy
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ISBN: 0801855721 9780801855726 Year: 1997 Publisher: Baltimore, MD : Johns Hopkins University Press,

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