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659.1.01

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Publiciteit --- Publicité --- Sciences appliquées --- Wetenschappen (Toegepaste) --- 659.1.01 : 615

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Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.bron : http://www.bol.com

Reclame --- Reclamecampagnes --- Merken --- Reclamebureaus --- 659.1.01 --- 766.01 --- Grafische vormgeving ; theorie --- Hegarty, John --- Reclame ; 21ste eeuw ; theorie --- 766.071 HEGARTY --- Groot-Brittannië --- Hegarty John --- eenentwintigste eeuw --- grafisch design --- grafisch ontwerp --- grafische vormgeving --- reclamebureaus --- reclamevormgeving --- twintigste eeuw --- 369.4 --- reclame --- Reclamemethoden en -methodieken --- Gebruiksgrafiek ; theorie, filosofie, esthetica --- bedrijfseconomie, reclame, algemeen --- Advertising agencies --- Advertising executives --- Advertising managers --- Executives --- Advertising --- Advertising business --- Agencies, Advertising --- Management --- Agents --- Hegarty, John, --- Reclamecampagne --- Merk --- Reclamebureau --- Vormgeving --- 766.31.01 --- Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica

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Advertising --- Advertising campaigns --- Advertising copy --- 659.1.01 --- 766(035) --- Grafische vormgeving ; communicatie ; technieken --- Media ; marketing ; reclame ; handboeken --- Reclame ; handboeken --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Campaigns, Advertising --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Reclamemethoden en -methodieken --- Gebruiksgrafiek ; handboeken --- Advertising. Public relations --- advertising --- commercials [oral or performed works] --- reclamevormgeving --- reclame --- reclamecampagnes --- 750.8 --- creativiteit --- grafische vormgeving --- illustraties --- ontwerppraktijk --- grafische vormgeving , beroep en opleiding --- 766.31.02 --- Grafische industrie en ontwerp ; beeld ; reclame ; technieken --- communication design

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Master Marketeer Guillaume Van der Stighelen ontsluiert de mechanismen achter heldenverering, en legt uit hoe je die mechanismen in je voordeel kunt gebruiken. Hij illustreert kleurrijk hoe CEO's, marketingmensen en reclamemakers het verhaal van hun merk op zo'n manier kunnen verspreiden dat het tot het collectieve geheugen gaat behoren. En het kan je helpen om je eigen persoonlijk verhaal in een gunstig daglicht te stellen.

Merken. --- Reclame. --- reclame --- marketingcommunicatie --- adverteren --- Advertising. Public relations --- merken --- Advertising --- Reclame. Public relations --- Marketing Marketing --- 659.1 --- 659.1.01 --- Merken ; merkwaarde ; merk en ontwerp --- Reclame ; handboeken ; theorie ; praktijk --- Reclame ; opvattingen ; misvattingen ; technieken --- Reclamebureaus ; België --- Van der Stighelen, Guillaume --- 369.1 --- 658.8 --- 659 --- 369.4 --- Duval Guillaume --- merkenbinding --- reclameboodschappen --- reclamebureaus --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Publiciteit. Reclame --- Reclamemethoden en -methodieken --- bedrijfseconomie, reclame, algemeen --- Publiciteit, reclame, adverteren --- departement Handelswetenschappen en Bedrijfskunde 11 --- marketing-communicatie-strategie --- 658.81.5 --- 007 communicatie --- 658.8 marketing --- communicatie --- marketing --- Reclame. Advertising. Merchandising --- Merken --- Positionering --- Merkstrategieën --- Reclame --- Creativiteit --- Branding --- advertising --- Merk --- Merkstrategie --- Musiceren --- 766.31.01 --- Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica