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"Comment offrir une expérience de consommation unique à ses clients ? Je cherche des idées pour créer une ambiance dans mon magasin : je m'interroge sur la rentabilité du marketing sensoriel ; je voudrais savoir comment les sensations peuvent avoir une influence sur le comportement des clients en magasin ; je veux utiliser les nouvelles technologies pour proposer une expérience innovante dans mon magasin. Vous avez coché au moins une proposition ? Ce livre est fait pour vous ! Le marketing sensoriel utilise les facteurs d'ambiance du magasin – musique, senteurs, couleurs, sensations tactiles et gustatives – afin de susciter des réactions favorables à l'acte d'achat et une expérience plaisante en magasin. Cette 5e édition offre une version réactualisée des résultats des recherches et des pratiques de la distribution sur ce sujet. Elle s'enrichit d'un chapitre sur le magasin connecté (smart shop) et de nouveaux éléments sur le marketing expérientiel."

Advertising, Point-of-sale --- Display of merchandise --- Marketing --- Store decoration --- Consumer behavior --- Consumption (Economics)

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Display of merchandise - United States - History. --- Advertising, Point-of-sale - Social aspects - United States - History. --- Consumer behavior - United States - History.

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When, for a few weeks each year, Western fashion victims become red-hot with excitement waiting for the fashion sales to take place, they are unconsciously following an ancient sacrificial ritual. Just as in ancient Greece, the God of Fertility had to be killed during the Dionysia in order to be resurrected, the season??'s fashion has today to be symbolically sacrificed in order for the shop windows to be filled with something new. Harald Gruendl, who with EOOS designs shopping temples for such as Armani and Adidas, here observes the death and resurrection of fashion in the shop windows of Par

Advertising --- Display of merchandise. --- Show windows. --- Fashion. --- Display windows --- Window displays --- Window dressing --- Windows --- Display of merchandise --- Display techniques --- Displays (Retail trade) --- Merchandise, Display of --- Advertising, Point-of-sale --- Retail trade --- Sales promotion --- Show windows --- Showrooms --- Fashion

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Bookbinding --- Handbooks, manuals, etc. --- Graphics industry --- boekbinden --- bookbinding [process] --- Display of merchandise --- Show windows --- 095 <035> --- 686.1 --- 686.1 Bookbinding --- Display windows --- Window displays --- Window dressing --- Windows --- Display techniques --- Displays (Retail trade) --- Merchandise, Display of --- Advertising --- Advertising, Point-of-sale --- Retail trade --- Sales promotion --- Showrooms --- 095 <035> Merkwaardige boekbanden--Handboeken. Compendia --- Merkwaardige boekbanden--Handboeken. Compendia --- Handboekbinden --- Bookbinding - Handbooks, manuals, etc. --- #X-L: Casterman

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From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success. Practical knowlwdge from briefing to implementation

Trade shows --- Exhibit stands --- Display of merchandise. --- Exhibition techniques. --- Design and construction. --- Display techniques --- Displays (Retail trade) --- Merchandise, Display of --- Exhibition stands --- Display techniques in trade shows --- Exhibition techniques in trade shows --- Advertising --- Advertising, Point-of-sale --- Retail trade --- Sales promotion --- Show windows --- Showrooms --- Exhibitions --- Stands (Furniture) --- Equipment and supplies --- Bâtiment d'exposition --- Musée --- Show-room --- Stand d'exposition --- Trade shows - Exhibition techniques --- Exhibit stands - Design and construction --- Display of merchandise