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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit dossier.Auteur Johan Vandendriessche staat niet alleen stil bij de technische en de juridische defnitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.

Advertising. Public relations --- Computer architecture. Operating systems --- massacommunicatie --- recht --- Law --- ICT (informatie- en communicatietechnieken) --- Mass communications --- BPB1504 --- 347.77 --- Internet --- Publicité --- 659.1 --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht. --- Reclame --- Publicity. Advertising --- reclame online --- reclame --- 659.1 Publicity. Advertising --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reclame online. --- reclame. --- Idirlíon --- Belgique --- Publicité

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An authoritative, richly illustrated history of six centuries of global protest artThroughout history, artists and citizens have turned to protest art as a means of demonstrating social and political discontent. From the earliest broadsheets in the 1500s to engravings, photolithographs, prints, posters, murals, graffiti, and political cartoons, these endlessly inventive graphic forms have symbolized and spurred on power struggles, rebellions, spirited causes, and calls to arms. Spanning continents and centuries, Protest! presents a major new chronological look at protest graphics.Beginning in the Reformation, when printed visual matter was first produced in multiples, Liz McQuiston follows the iconic images that have accompanied movements and events around the world. She examines fine art and propaganda, including William Hogarth's Gin Lane, Thomas Nast's political caricatures, French and British comics, postcards from the women's suffrage movement, clothing of the 1960s counterculture, the anti-apartheid illustrated book How to Commit Suicide in South Africa, the "Silence=Death" emblem from the AIDS crisis, murals created during the Arab Spring, electronic graphics from Hong Kong's Umbrella Revolution, and the front cover of the magazine Charlie Hebdo. Providing a visual exploration both joyful and brutal, McQuiston discusses how graphics have been used to protest wars, call for the end to racial discrimination, demand freedom from tyranny, and satirize authority figures and regimes.From the French, Mexican, and Sandinista revolutions to the American civil rights movement, nuclear disarmament, and the Women's March of 2017, Protest! documents the integral role of the visual arts in passionate efforts for change.

Political art. --- Political posters --- Protest movements. --- ART / Art & Politics. --- Social movements --- Campaign posters --- Political collectibles --- Posters --- Activist art --- Protest art --- Resistance art --- Social art --- Art --- History. --- Political sociology --- Graphic arts --- graphic design --- history [discipline] --- revolutions --- political art --- graphic arts --- Activism. --- Adolf Hitler. --- Adolf. --- Advertising campaign. --- Advertising. --- Alamy. --- Alberto Korda. --- Anti-war movement. --- Apartheid. --- Art movement. --- Ben Shahn. --- Black people. --- Campaign for Nuclear Disarmament. --- Caricature. --- Cartoon. --- Cartoonist. --- Charlie Hebdo. --- Che Guevara. --- Civil disobedience. --- Civilization. --- Combatant. --- Communism. --- Dada. --- Defamation. --- Designer. --- Dictatorship. --- Editorial cartoon. --- El Lissitzky. --- Emblem. --- Environmentalism. --- Feminism (international relations). --- Feminism. --- Film poster. --- George Grosz. --- Global warming. --- Guerrilla Girls. --- Gulf War. --- Harper's Weekly. --- Headline. --- Iconography. --- Illustration. --- Illustrator. --- James Gillray. --- Je suis Charlie. --- Jesus Barraza. --- John Heartfield. --- LGBT. --- Le Charivari. --- Manifesto. --- March on Washington for Jobs and Freedom. --- Modernism. --- Mushroom cloud. --- National Association for the Advancement of Colored People. --- Nazi Germany. --- Nazi Party. --- Nazism. --- Newspaper. --- Nicaragua. --- Nuclear disarmament. --- Nuclear warfare. --- Nuclear weapon. --- Pamphlet. --- Pass laws. --- Photomontage. --- Political satire. --- Politician. --- Postcard. --- Poster. --- Power politics. --- Princeton University Press. --- Protest. --- Publication. --- Publishing. --- Racial segregation. --- Racism. --- Riot police. --- Sacco and Vanzetti. --- Satire. --- See Red Women's Workshop. --- Sexism. --- Simplicissimus. --- Soviet Union. --- Spanish Civil War. --- Special Relationship. --- Suffrage. --- Suffragette. --- Tear gas. --- Technology. --- Terrorism. --- The Quarto Group. --- Their Lives. --- Thomas Nast. --- Thomas Rowlandson. --- To This Day. --- Trade union. --- Trafalgar Square. --- Trayvon Martin. --- Tristan Tzara. --- Typography. --- Unemployment. --- communication design

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In dit handboek wordt nagegaan welke de BTW-gevolgen zijn voor een onderneming bij de keuze voor de ene of andere manier van reclamevoering. Dit boek geeft een overzicht van de meest uiteenlopende vormen van reclame en promotie, en de fiscale technieken en gevolgen.

reclame --- btw --- publicité --- tva --- taxxa fuq il-valur miżjud --- ДДВ --- MwSt. --- PVM --- ALV --- DPH --- moms --- ДДС --- PDV --- hozzáadottérték-adó --- käibemaks --- VAT --- Cáin Bhreisluacha --- daň z přidané hodnoty --- TVSH --- TVA --- DDV --- ПДВ --- IVA --- ΦΠΑ --- PVN --- Umsatzsteuer --- impuesto sobre el volumen de negocios --- daň z pridanej hodnoty --- pievienotās vērtības nodoklis --- belasting op de toegevoegde waarde --- alv. --- tatim mbi vlerën e shtuar --- omsætningsafgift --- omzetbelasting --- imposto sobre o valor acrescentado --- apyvartos mokestis --- taxă pe valoarea adăugată --- данък върху добавената стойност --- turnover tax --- héa --- taxe sur le chiffre d'affaires --- apgrozījuma nodoklis --- obratová daň --- Φόρος Κύκλου Εργασιών --- tatim mbi xhiron --- kumuleeruv käibemaks --- Mehrwertsteuer --- lisandväärtusmaks --- liikevaihtovero --- данок на додадена вредност --- davek na dodano vrednost --- daň z obratu --- porez na dodanu vrijednost --- mervärdesskatt --- merværdiafgift --- taxe sur la valeur ajoutée --- pridėtinės vertės mokestis --- порез на додату вредност --- imposta sulla cifra d'affari --- arvonlisävero --- value added tax --- áfa --- általános forgalmi adó --- impuesto sobre el valor añadido --- impuesto sobre el tráfico de empresas --- CBL --- φόρος προστιθέμενης αξίας --- imposta sul valore aggiunto --- omsättningsskatt --- podatek od wartości dodanej --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace

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Noncooperative Game Theory is aimed at students interested in using game theory as a design methodology for solving problems in engineering and computer science. João Hespanha shows that such design challenges can be analyzed through game theoretical perspectives that help to pinpoint each problem's essence: Who are the players? What are their goals? Will the solution to "the game" solve the original design problem? Using the fundamentals of game theory, Hespanha explores these issues and more.The use of game theory in technology design is a recent development arising from the intrinsic limitations of classical optimization-based designs. In optimization, one attempts to find values for parameters that minimize suitably defined criteria-such as monetary cost, energy consumption, or heat generated. However, in most engineering applications, there is always some uncertainty as to how the selected parameters will affect the final objective. Through a sequential and easy-to-understand discussion, Hespanha examines how to make sure that the selection leads to acceptable performance, even in the presence of uncertainty-the unforgiving variable that can wreck engineering designs. Hespanha looks at such standard topics as zero-sum, non-zero-sum, and dynamics games and includes a MATLAB guide to coding.Noncooperative Game Theory offers students a fresh way of approaching engineering and computer science applications.An introduction to game theory applications for students of engineering and computer science Materials presented sequentially and in an easy-to-understand fashionTopics explore zero-sum, non-zero-sum, and dynamics gamesMATLAB commands are included

Noncooperative games (Mathematics) --- Game theory --- Cooperative games (Mathematics) --- MATLAB. --- Minimax Theorem. --- N-player game. --- Nash equilibrium. --- Separating Hyperplane Theorem. --- Sudoku puzzle. --- action space. --- action. --- admissible Nash equilibrium. --- advertising campaign. --- alternate play. --- average security level. --- battle of the sexes. --- behavioral policy. --- behavioral saddle-point equilibrium. --- best-response equivalent games. --- bilateral symmetric game. --- bimatrix game. --- bimatrix potential. --- chicken game. --- circuit design. --- completely mixed Nash equilibrium. --- computational complexity. --- computer science. --- congestion game. --- continuous time cost-to-go. --- continuous time differential. --- continuous time dynamic programming. --- continuous time dynamic. --- convex analysis. --- convex hull. --- decoupled game. --- design methodology. --- differential game. --- discrete time cost-to-go. --- discrete time dynamic programming. --- discrete time dynamic. --- distributed resource allocation. --- dummy game. --- dynamic game. --- engineering. --- extensive form game representation. --- feedback game. --- fictitious play. --- finite one-player. --- game theory. --- graphical method. --- hyperplane. --- identical interests. --- information structure. --- linear program. --- linear quadratic dynamic. --- minimum. --- mixed Nash equilibrium. --- mixed action space. --- mixed policy. --- mixed saddle-point equilibrium. --- mixed security policy. --- multi-stage game. --- network routing. --- non-feedback game. --- non-zero-sum. --- noncooperative game theory. --- open-loop policy. --- open-loop. --- optimization-based design. --- order interchangeability property. --- policy. --- potential game. --- probability distribution. --- pure N-player game. --- pure policy. --- recursive computation. --- regret. --- robust design. --- rock-paper-scissors. --- rope-pulling. --- saddle-point equilibrium. --- security level. --- security policy. --- simultaneous play. --- single-stage game. --- state feedback information structure. --- state-feedback policy. --- stochastic policy. --- strictly dominating policy. --- symmetry game. --- tic-tac-toe. --- tree structure. --- uncertainty. --- variable termination time. --- war of attrition. --- weakly dominating policy. --- zebra in the lake. --- zero sum dynamic. --- zero-sum matrix. --- zero-sum two-person. --- zero-sum.

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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit handboekje. De auteur staat niet alleen stil bij de technische en de juridische definitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.

Computer. Automation --- Commercial law. Economic law (general) --- Belgium --- SEPA --- BPB1311 --- Commerce électronique --- Publicité --- Internet --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- Informaticarecht --- Recht (wetten) --- Reclame --- Reclamereglementering --- Elektronische handel --- Rechtswetenschappen. --- Publicity. Advertising --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Chapters --- internet --- recht --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- 34 Rechtswetenschappen. --- 34:681.3 Informaticarecht --- internet. --- recht. --- Internet. --- Recht. --- Интернет --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- e-commerce --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité