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Lean cx : how to differentiate at low cost and least risk
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ISBN: 311068392X Year: 2021 Publisher: Berlin, Germany : Walter de Gruyter GmbH,

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Abstract

In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.


Book
Lead and disrupt : how to solve the innovator's dilemma
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ISBN: 1503629635 Year: 2021 Publisher: Stanford, California : Stanford Business Books,

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Fully revised, this second edition offers a proven strategy for using ambidexterity to build incremental growth for mature organizations, and the flexibility to adapt in fast-changing environments.


Dissertation
Mining entrepreneurs' profiles from tweets
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Year: 2020 Publisher: Liège Université de Liège (ULiège)

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New waves of discoveries and research in various fields have been possible thanks to machine learning. These algorithm-based learning methods allow the identification of information and trends from a large amount of data. Entrepreneurship can also benefit from this impetus to deepen its theories and knowledge about the path an entrepreneur follows. The aim of this dissertation is to participate in this movement on entrepreneurship using these new methods for the first time to profile entrepreneurs from their tweets.


Book
Left brain, right brain.
Authors: ---
ISBN: 0716720000 Year: 1989 Publisher: New York (N.Y.) Freeman

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