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"Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impose us certain behaviours or ideologies? Maybe yes. The book takes a critical look at how the predictive technology associated with social media works. They influence culture, politics, consumption, our leisure time, our attention span and even our health. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future"--
Technology --- Sociological aspects. --- Tecnologia --- Aspectes sociològics.
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This book looks at the role of cultural studies and intercultural communication in language learning. The book argues that learners who have an opportunity to stay in the target language country can be trained to do an ethnographic project while abroad. Borrowing from anthropologists' the idea of cultural fieldwork and 'writing culture', language learners develop their linguistic and cultural competence through the study of a local group. This book combines a theoretical overview of language and cultural practices with a description of ethnographic approaches and materials specifically designed for language learners.
Language and languages --- Intercultural communication. --- Ethnology. --- Language and culture. --- Culture and language --- Culture --- Cultural anthropology --- Ethnography --- Races of man --- Social anthropology --- Anthropology --- Human beings --- Cross-cultural communication --- Communication --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Foreign language study --- Language and education --- Language schools --- Study and teaching. --- Anthropological aspects --- Language and languages Study and teaching --- Study and teaching --- Etnologia --- Llenguatge i llengües --- Comunicació intercultural. --- Sociolingüística. --- Llengua i cultura. --- Ensenyament --- Aspectes socials --- Cultura i llengua --- Llenguatge i cultura --- Cultura --- Llenguatge --- Llenguatge i societat --- Situació sociolingüística --- Filologia --- Lingüística --- Llengua i cultura --- Sociologia --- Interculturalisme --- Interculturalitat --- Diàleg intercultural --- Comunicació --- Multiculturalisme --- Relacions ètniques --- Idiomes --- Llengües --- Antropologia --- Gramàtica comparada i general --- Informació, Teoria de la --- Significació (Psicologia) --- Antropologia primitiva --- Etnografia --- Races humanes --- Home --- Aspectes sociològics --- ethnography. --- intercultural communication. --- language education. --- language learning.
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