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Innovation Management and Corporate Social Responsibility : Social Responsibility as Competitive Advantage
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ISBN: 3319936298 331993628X Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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Abstract

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.

Keywords

Social responsibility of business. --- Management. --- Sustainable development. --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Administration --- Industrial relations --- Organization --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Environmental aspects --- Social responsibility --- Social aspects --- Social responsibility of busines. --- Business ethics. --- Leadership. --- Corporate Social Responsibility. --- Business Ethics. --- Sustainable Development. --- Business Strategy/Leadership. --- Innovation/Technology Management. --- Ability --- Command of troops --- Followership --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- Moral and ethical aspects --- Industrial management. --- Business administration --- Business enterprises --- Business management --- Corporate management --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Industrial organization --- Direcció d'empreses --- Ètica empresarial --- Responsabilitat social de l'empresa --- Balanç social de les empreses --- Responsabilitats socials de les empreses --- Responsabilitats socials de les indústries --- Sociologia industrial --- Ètica comercial --- Ètica dels negocis --- Ètica financera --- Moral empresarial --- Moral pràctica --- Competència econòmica --- Èxit --- Autoregulació --- Espionatge industrial --- Honor --- Administració d'empreses --- Administració industrial --- Direcció i administració d'empreses --- Gerència d'empreses --- Gestió d'empreses --- Gestió de negocis --- Gestió empresarial --- Gestió industrial --- Management (Empreses) --- Organització d'empreses --- Gestió --- Adquisicions en l'empresa --- Anàlisi de ratios --- Control de gestió --- Economia d'empresa --- Eficiència industrial --- Gestió de la producció --- Gestió de vendes --- Gestió del disseny --- Gestió financera --- Gestió hospitalària --- Gestió pressupostària --- Finançament de l'empresa --- Govern corporatiu --- Jocs d'empresa --- Organització del treball --- Planificació empresarial --- Projecte d'empresa --- Reorganització d'empreses --- Ciències empresarials --- Gestió de projectes


Book
Battle to do good
Author:
ISBN: 9781787568150 1787568156 9781787568174 1787568172 1787568164 1787568180 9781787568167 Year: 2019 Publisher: Bingley, UK

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Abstract

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.

Keywords

E-books --- Fast food restaurants --- Social responsibility of business --- Sustainable development --- Management --- McDonald's Corporation. --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable economic development --- Economic development --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Quick-service restaurants --- Restaurants --- Environmental aspects --- Social responsibility --- Social aspects --- McDonald's System, Inc. --- McDonald's (Firm : U.S.) --- Mac Donald (Firm : U.S.) --- Mac Do (Firm : U.S.) --- Social responsibility of business. --- Sustainable development. --- Management. --- Business & Economics --- Business ethics & social responsibility. --- Business Ethics. --- Empreses --- Desenvolupament sostenible --- Restauració ràpida --- Responsabilitat social --- Direcció i administració --- Fast food --- Menjars ràpids --- Restaurants de menjar ràpid --- Restaurants de servei ràpid --- Servei ràpid d'àpats i begudes --- Aliments precuinats --- Restauració (Gastronomia) --- Creixement sostenible --- Desenvolupament sustentable --- Sostenibilitat --- Desenvolupament econòmic --- Balanç social de les empreses --- Empresa --- Indústries --- Resposabilitat social corporativa --- Responsabilitat social de l'empresa --- Responsabilitat social de les empreses --- Ètica empresarial --- Gestió de conflictes potencials --- Aspectes ambientals --- Balanç social --- Aspectes socials --- McDonald's (Firma : E.E.U.U.) --- Mac Donald (Firma : E.E.U.U.)

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