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Brexit’s announcement in June 2016 totally has disrupted the English market and its external relations. Since the referendum, and still now, during the negotiation phase leading up to the United Kingdom’s exit outside the European Union, many parameters have gone uncorrelated. The impact on the country causes the fall in value of its currency and the disruption in the exchange rates that affect the imports and exports in relation to the country.
The companies supplying the UK are therefore affected by the phenomenon and must act in order to counter this.
Here we are taking an interest in a Belgian construction company, Isosystems AG, for whom the UK market is the most important part of its turnover.
We will discuss how it intends to minimize Brexit's consequences on its activities. Otherwise, it could fall into a gear that could lead to the loss of this essential market for the factory.
To do this, the company plans to set up a subsidiary in England in partnership with its only British customer. However, it will lead to a transfer of a part of the production on the other side of the Channel, which will have repercussions on the Belgian site.
Therefore, we will answer the question of how the company will fill this gap and finance a project of such a magnitude. We will finally analyze the relevance of its choice.

Brexit, strategy, implantation, export, subsidiary, market share, production capacity --- Sciences économiques & de gestion > Stratégie & innovation