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Buch. --- Buchhandel. --- Gefühl. --- Marketing-Mix.

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Booksellers and bookselling --- Libraires et librairie --- Booksellers and bookselling. --- Buchhandel. --- Geschichte. --- France --- France. --- Frankreich.

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Théorie littéraire. --- Book industries and trade --- Book industries and trade. --- Buchhandel. --- Literarisches Leben. --- Literature --- Literature. --- Littérature --- Livres --- Publishers and publishing --- Publishers and publishing. --- Verlag. --- Industrie --- Deutsches Sprachgebiet.

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Just as today's embrace of the digital has sparked interest in the history of print culture, so in eighteenth-century Britain the dramatic proliferation of print gave rise to urgent efforts to historicize different media forms and to understand their unique powers. And so it was, Paula McDowell argues, that our modern concepts of oral culture and print culture began to crystallize, and authors and intellectuals drew on older theological notion of oral tradition to forge the modern secular notion of oral tradition that we know today. Drawing on an impressive array of sources including travel narratives, elocution manuals, theological writings, ballad collections, and legal records, McDowell re-creates a world in which everyone from fishwives to philosophers, clergymen to street hucksters, competed for space and audiences in taverns, marketplaces, and the street. She argues that the earliest positive efforts to theorize "oral tradition," and to depict popular oral culture as a culture (rather than a lack of culture), were prompted less by any protodemocratic impulse than by a profound discomfort with new cultures of reading, writing, and even speaking shaped by print. Challenging traditional models of oral versus literate societies and key assumptions about culture's ties to the spoken and the written word, this landmark study reorients critical conversations across eighteenth-century studies, media and communications studies, the history of the book, and beyond.

Book history --- History of the United Kingdom and Ireland --- anno 1700-1799 --- Buchdruck. --- Buchhandel. --- Englisch. --- English literature --- English literature. --- Literatur. --- Mündliche Literatur. --- Mündliche Überlieferung. --- Oral communication --- Oral communication. --- Oral tradition --- Oral tradition. --- Printing --- Printing. --- Schriftlichkeit. --- History and criticism --- History --- 1700-1799. --- England. --- Gro�britannien. --- History and criticism.

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The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.

Printing --- Booksellers and bookselling --- Publishers and publishing --- Booksellers and bookselling. --- Printing. --- Publishers and publishing. --- History. --- Netherlands. --- Book history --- History of the Netherlands --- anno 1600-1699 --- anno 1700-1799 --- Buchdruck. --- Buchhandel. --- History --- 1500-1699. --- Niederlande. --- 094:339 --- 094 <492> --- 094 "16" --- 094:339 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Handel --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Handel --- 094 "16" Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- 094 <492> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- Buchdruck --- Buchhandel