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Dieses Fachbuch bietet Wissenschaftlerinnen und Wissenschaftlern eine systematische Praxisanleitung, mit der sie die Erfolgschancen ihrer Drittmittelanträge substanziell erhöhen. Es vermittelt die Grundlagen des Antragschreibens, erklärt die wichtigsten Erfolgsfaktoren und gibt praktische Hilfestellungen, wie Herausforderungen gemeistert werden können. Schritt für Schritt führt Stefanie Preuß durch die einzelnen Phasen des Antragschreibens: Von der Konzeption eines förderfähigen Projekts und dem Finden eines geeigneten Förderprogramms über das Formulieren eines überzeugenden Antrags bis zum Begutachtungsprozess und dem Ergebnis der Evaluation. Dabei wird auch die Perspektive von Förderorganisationen und Gutachtenden berücksichtigt. Das Buch gibt zu jedem Schritt Insidertipps, erklärt die formalen und informellen Regeln und beantwortet typische Fragen aus der Beratungspraxis. Zahlreiche praktische Übungen und Anleitungen führen die Leserinnen und Leser strukturiert zum abgabefähigen Antrag. Der Inhalt Einführung Der Antragsprozess Ein förderfähiges Projekt Ein überzeugender Text Der letzte Schliff Wie geht es weiter? Die Autorin Dr. Stefanie Preuß ist Leiterin des Forschungssupports der Universität Konstanz und berät Wissenschaftlerinnen und Wissenschaftler aller Disziplinen beim Erstellen ihrer Drittmittelanträge. Sie hat zahlreiche Anträge begleitet, hält regelmäßig Workshops und Vorträge zum Schreiben überzeugender Drittmittelanträge und ist als Gutachterin tätig.

Success in business. --- Careers in Business and Mangagement. --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Careers in Business and Management. --- Careers.

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Dieser Band aus der Edition BANKMAGAZIN untersucht den öffentlichen Auftritt in der Finanzbranche. Schwerpunkt ist die Wirkungsanalyse von Rede und Antwort unter rhetorischen Gesichtspunkten: Welche Botschaften senden die Auftritte von Spitzenkräften der Kreditwirtschaft aus? Ob Präsentation der Geschäftszahlen vor den Aktionären, TV-Statement oder Festrede: Es zählt nicht nur der Inhalt, sondern auch die Form. Auftritte von Angehörigen der Finanzbranche unterscheiden sich mitunter deutlich von denen anderer Wirtschaftszweige. Im Branchenvergleich sind sie die am traditionellsten gekleideten, die am strengsten redenden und am diszipliniertesten antwortenden Personen. Was bedeutet das für die Vorbereitung des öffentlichen Auftritts? Lassen sich Disziplin und Stringenz mit Unterhaltungswert, mit Brillanz und Überzeugungskraft überein bringen? Das Werk bietet eine fundierte Bestandsaufnahme des öffentlichen Auftritts, Themensettings und der rhetorischen Vorbereitung in der Finanzbranche sowie praxisnahe Empfehlungen, um den Auftritt systematisch zu verbessern. Der Inhalt Kriterien der rhetorischen Kommunikation Auftritte von Spitzenmanagern: Wirkung der Rede, Wirkung der Antwort Das Themensetting: Wer spricht wann, wo, mit wem? Rhetorische Vorbereitung: Inhalt und Form Checkliste Auftrittsvorbereitung Die Autorin Dr. Stefanie Etzel ist Sprachwissenschaftlerin und leitet Rede- und Themenprojekte bei einem Unternehmen, das Auftritte von Spitzenmanagern vorbereitet. Ihr Schwerpunkt ist die Analyse von Auftritten unter rhetorischen Gesichtspunkten.

Finance. --- Success in business. --- Finance, general. --- Careers in Business and Mangagement. --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Funding --- Funds --- Economics --- Currency question --- Careers in Business and Management. --- Careers.

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If you are a non-native English speaker and make telephone calls as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of making an effective telephone call. You will learn how to: prepare for a call both psychologically and from an English language point of view receive calls (if you work on reception) leave messages find out about another company and talk about your own company chase people (i.e. people who have not followed up your requests) deal with difficult calls and callers, and improve your telephone manner use the telephone while working on a help desk or helpline resolve language difficulties (i.e. when you cannot understand the other person's English) improve your pronunciation use resources on the Internet to improve your listening skills The book concludes with a chapter of useful phrases. There is a brief introduction for trainers on how to teach telephone and helpdesk skills within a Business English course. Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media. Other books in this Professional English series: Email and Commercial Correspondence CVs, Resumes, and LinkedIn User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Presentations, Demos, and Training Sessions.

Telephone etiquette. --- Business communication. --- English language --- Business English. --- Business English --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Telephoning --- Etiquette --- Success in business. --- Science (General). --- Careers in Business and Mangagement. --- Popular Science, general. --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Careers in Business and Management. --- Careers. --- Popular works.

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This is the first book ever for non-native speakers on how to conduct technical demos and training sessions. You will also learn how to present your company, and explain your products and services. The book is designed to help both those who have never done presentations before, as well as those whose English is already good but who want to improve their presentation skills. The focus is on language, rather than on the creation of slides from a technical/artistic point of view. This book will help you to: prepare and practice a well organized, interesting and memorable presentation give effective demos and training sessions either on site or via audio/video conference highlight the essential points you want the audience to remember avoid problems in English by using short easy-to-say sentences involve your audience, check their understanding, and deal with their questions improve your pronunciation overcome problems with nerves and embarrassment motivate your audience to listen and act on what you have said There is an introduction for trainers on how to teach presentations and demos within a Business English course. Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media.  Other books in this Professional English series: Email and Commercial Correspondence CVs, Resumes, and LinkedIn User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Telephone and Helpdesk Skills.

English language --- Business communication. --- Business English. --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Business English --- Success in business. --- Science (General). --- Careers in Business and Mangagement. --- Popular Science, general. --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Careers in Business and Management. --- Careers. --- Popular works.

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Business. --- Marketing. --- Leadership. --- Success in business. --- Careers. --- Business and Management. --- Careers in Business and Mangagement. --- Business Strategy/Leadership. --- Marketing personnel. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Marketing --- Industrial management --- Aftermarkets --- Selling --- Businesspeople --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Ability --- Command of troops --- Followership --- Careers in Business and Management.