Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Als vervolg op het eerder verschenen boek 'Account Management. Filosofie, instrumenten en implementatie' dat eerder 'managerial' van karakter is concentreert dit boek zich meer op de concrete praktijk van account management. Wat niet betekent dat het boek niet ook voor managers geschikt is - integendeel, bij het aansturen en begeleiden van account managers en het leiden van de commerciële operatie van de onderneming kunnen managers problemen ondervinden zonder kennis van de praktijk van account management. In 'Account management in de praktijk' komen o.a. aan de orde: - accountanalyse en accountplanningscyclus. - customer satisfaction measurement met praktische voorbeelden. - teamwerk en interface management, waarbij het concept interorganisatie wordt geïntroduceerd.Om 'Account management in de praktijk' goed te kunnen gebruiken, is basiskennis van het voorafgaande, meer theoretische boek nodig. De materie van dit boek is gebaseerd op langdurige ervaring van de auteur met account management in de praktijk.Zowel praktijkmensen, zoals account managers en commerciële managers, alsook studenten van HBO- en WO- opleidingen hebben baat bij dit boek.Bron : http://www.managementboek.nl

Accountmanagement --- Relatiemarketing --- Klantentevredenheid --- Klantgericht ondernemen --- Marketing --- Category management --- Praktijk

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Marketing --- retailmarketing --- Detailhandel --- Retailmarketing --- Loyaliteit --- Category management --- Elektronische handel --- Klantenbinding --- Partnershipping --- Partnership --- Financiewezen

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This open access book emphasizes that procuring goods at the expense of the environment and those who live there is no longer acceptable. Fortunately, there is now an unstoppable force, created by a collective of diverse stakeholders, driving the sustainability agenda. A company’s sustainability standards can only truly be as good as those along its entire supply chain. The purpose of this book is to encourage and inspire companies on their journey to transform into responsible and sustainable businesses by addressing the supply chain, which reflects a significant part of a company’s expenses and thus

Purchasing & supply management --- Sustainability --- Management of specific areas --- Sustainability and procurement --- Sustainable sourcing --- Responsible sourcing --- Purchasing --- Category management --- Operating models --- ESG initiatives --- SDG initiatives --- Organizational transformation --- Sustainable supplier selection --- Sustainability targets --- Practitioner's Guide --- Supply Chain Management

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Management --- Marketing --- Distributiekanalen --- Internationalisering --- Corporate advertising --- Elektronische handel --- Internet --- Netwerkvorming --- Personeelsmanagement --- Winstdeling --- Retailmarketing --- Crisiscommunicatie --- Category management --- Merchandising --- Politieke marketing --- Cybermarketing --- management --- 658.8 --- 658.8 )* MARKETING --- marketing --- marketingmix --- 369.1 --- adressen --- jaarboeken --- marketing - marktonderzoek - marktanalyse --- Yearbooks --- Distributiekanaal --- Netwerk (relationeel) --- Financiewezen --- Onlinemarketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Social Sciences and Humanities. Marketing --- Marketing (General). --- Marketing --- communicatiemanagement --- marketing --- Mass communications --- 658.8 --- 659 --- marketingcommunicatie --- communicatie --- consumentengedrag --- 369.1 --- 658.8.01 --- 658.89 --- 659.1 --- Consumentengedrag --- Klantenrelaties (klantenbinding, klantentevredenheid, klantentrouw, klantgerichtheid, relatiemarketing) --- Marketingcommunicatie --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- marketing, marktonderzoek, marktanalyse --- Merken --- Category management --- Creativiteit --- Trends --- Merk --- Trend --- Musiceren --- Financiewezen --- 360 --- pers en communicatie --- presse et communication