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Childhood obesity and overweight have become one of the most serious health issues in the 21st century. While obesity in children can be associated with dramatic health and social consequences, developing new ways and tools to prevent childhood obesity and overweight is much needed. Dietary intake characteristics and food choices are being part of the risk factors contributing to the development of obesity in children and adolescents. Trying to influence people’s thoughts and behaviors, such as promoting good dietary habits, is the objective of several social marketing programs. In this study, we aimed to evaluate how the humanizing of food products (i.e. the anthropomorphization of two vegetables), along with the level of familiarity with those products, can influence attitudes and behaviors of children, such as the attitude toward the ad and the purchase intention. 
With this aim, we designed a well-controlled school-based study with a 7 to 12-year-old children-targeted questionnaire. While children clearly showed a better knowledge and preference of one vegetable over the other, our study highlighted that attitudes and behaviors of children are influenced by the level of familiarity with these products. On the other hand, although the vegetables’ anthropomorphization was well perceived by children, only low or moderate effects of food humanizing have been observed. However, this study opens the door for further investigation and research, including food anthropomorphization, in order to develop the best intervention strategies, also targeting parental behavior and physical activity, and thereby significantly improve the prevention of childhood obesity.

childhood obesity --- social marketing --- food anthropomorphization --- eating behavior --- Sciences économiques & de gestion > Marketing

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Obesity in children --- Prevention. --- Diet therapy. --- Childhood obesity --- Corpulence in children --- Metabolic disorders in children --- Nutrition disorders in children

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Understanding the complex factors contributing to the growing childhood obesity epidemic is vital not only for the improved health of the world's future generations, but for the healthcare system. The impact of childhood obesity reaches beyond the individual family and into the public arenas of social systems and government policy and programs. Global Perspectives on Childhood Obesity explores these with an approach that considers the current state of childhood obesity around the world as well as future projections, the most highly cited factors contributing to childhood obesity, what i

Obesity in children. --- Obesity in children --- Childhood obesity --- Corpulence in children --- Metabolic disorders in children --- Nutrition disorders in children --- Prevention.

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This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact

Medicine --- Endocrinology --- obesity --- childhood obesity --- body mass index --- fat --- epidemic --- weight loss --- NAFLD --- diabetes --- heart --- polycystic ovary syndrome

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"As the public health threat of childhood obesity has become clear, the issue has become the focus of local, state, and national initiatives. Many of these efforts are centered on the community environment in recognition of the role of environmental factors in individual behaviors related to food and physical activity. In many communities, for example, fresh produce is not available or affordable, streets and parks are not amenable to exercise, and policies and economic choices make fast food cheaper and more convenient than healthier alternatives. Community efforts to combat obesity vary in scope and scale; overall, however, they remain fragmented, and little is known about their effectiveness. At the local level, communities are struggling to determine which obesity prevention programs to initiate and how to evaluate their impact. In this context, the Institute of Medicine held two workshops to inform current work on obesity prevention in children through input from individuals who are actively engaged in community and policy-based obesity prevention programs. Community perspectives were elicited on the challenges involved in undertaking policy and programmatic interventions aimed at preventing childhood obesity, and on approaches to program implementation and evaluation that have shown promise. Highlights of the workshop presentations and discussions are presented in this volume."--Publisher's description.

Obesity in children --- Obesity in adolescence --- Adolescent obesity --- Nutrition disorders in adolescence --- Childhood obesity --- Corpulence in children --- Metabolic disorders in children --- Nutrition disorders in children --- Prevention