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The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages ​​and texts.

Industries --- Business & Economics --- Coca-Cola Company. --- Coca-Cola, Inc. --- Coca-Cola Company USA --- LANGUAGE ARTS & DISCIPLINES

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As calls for reparations to indigenous peoples grow on every continent, issues around resource extraction and dispossession raise complex legal questions. What do these disputes mean to those affected? How do the narratives of indigenous people, legal professionals, and the media intersect? In this richly layered and nuanced account, Pooja Parmar focuses on indigeneity in the widely publicized controversy over a Coca-Cola bottling facility in Kerala, India. Juxtaposing popular, legal, and Adivasi narratives, Parmar examines how meanings are gained and lost through translation of complex claims into the languages of social movements and formal legal systems. Included are perspectives of the diverse range of actors involved, based on interviews with members of Adivasi communities, social activists, bureaucrats, politicians, lawyers, and judges. Presented in clear, accessible prose, Parmar's account of translation enriches debates in the fields of legal pluralism, indigeneity, and development.

Indigenous peoples --- Adivasis --- Customary law --- Legal polycentricity --- Groundwater --- Ground water --- Subterranean water --- Underground water --- Water, Underground --- Water --- Hydrogeology --- Aboriginal peoples --- Aborigines --- Indigenous populations --- Native peoples --- Native races --- Ethnology --- Bijuralism --- Legal pluralism --- Pluralism, Legal --- Polycentric law --- Polycentricity, Legal --- Law --- Conflict of laws --- Legal status, laws, etc. --- Law and legislation --- Coca-Cola Company --- Coca-Cola, Inc. --- Coca-Cola Company USA --- Trials, litigation, etc. --- India --- Bharat --- Bhārata --- Government of India --- Ḣindiston Respublikasi --- Inde --- Indië --- Indien --- Indii︠a︡ --- Indland --- Indo --- Republic of India --- Sāthāranarat ʻIndīa --- Yin-tu --- インド --- هند --- Индия --- Scheduled tribes