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Commerce en ligne --- Commerce on-line --- Commerce sur Internet --- Commerce électronique --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- Electronic commerce --- Internet commerce --- Internet retailing --- Online commerce --- Onlinehandel --- Vente en ligne --- Web retailing --- eBusiness --- eCommerce --- commerce electronique --- elektronische handel

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Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.

Computer. Automation --- Market research --- Commerce en ligne --- Commerce on-line --- Commerce sur Internet --- Commerce électronique --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- Electronic commerce --- Internet commerce --- Internet retailing --- Online commerce --- Onlinehandel --- Vente en ligne --- Web retailing --- eBusiness --- eCommerce --- Electronic commerce. --- Commerce --- Business & Economics --- Marketing & Sales --- Business, Economy and Management --- Economics --- Commerce électronique --- Electronic business --- Information superhighway

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Commerce en ligne --- Commerce on-line --- Commerce sur Internet --- Commerce électronique --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- Electronic commerce --- Internet commerce --- Internet retailing --- Online commerce --- Onlinehandel --- Vente en ligne --- Web retailing --- eBusiness --- eCommerce --- Marketing --- Internet marketing --- Marketing sur Internet --- Management --- Gestion --- Marketing Marketing --- Internet Internet --- Image (relations publiques) Beeld (public relations) --- Stratégies (management) Strategieën (management) --- Commerce électronique --- Handbooks, manuals, etc.

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Commerce en ligne --- Commerce on-line --- Commerce sur Internet --- Commerce électronique --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- Electronic commerce --- Internet commerce --- Internet retailing --- Online commerce --- Onlinehandel --- Vente en ligne --- Web retailing --- eBusiness --- eCommerce --- Internet marketing --- Internet auctions. --- Internet --- Marketing sur Internet --- Vente aux enchères sur Internet --- Economic aspects --- Aspect économique --- eBay (Firm) --- Technologies de l'information et de la communication --- Communication en gestion --- Planification stratgique --- Ressources internet --- eBay (Firme) --- Commerce électronique --- Vente aux enchères sur Internet --- Aspect économique --- Marketing --- Handbooks, manuals, etc. --- eBay --- Economic aspects. --- Planification stratégique --- Commerce électronique - Etudes de cas --- Marketing sur Internet - Etudes de cas --- Communication en gestion - Ressources internet

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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit handboekje. De auteur staat niet alleen stil bij de technische en de juridische definitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.

Computer. Automation --- Commercial law. Economic law (general) --- Belgium --- SEPA --- BPB1311 --- Commerce électronique --- Publicité --- Internet --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- Informaticarecht --- Recht (wetten) --- Reclame --- Reclamereglementering --- Elektronische handel --- Rechtswetenschappen. --- Publicity. Advertising --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Chapters --- internet --- recht --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- 34 Rechtswetenschappen. --- 34:681.3 Informaticarecht --- internet. --- recht. --- Internet. --- Recht. --- Интернет --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- e-commerce --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité