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Get the Summary of Dan Ariely's Dollars and Sense in 20 minutes. Please note: This is a summary & not the original book.Original book introduction: Exploring a wide range of everyday topics-from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales-Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save 10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

Consumers--Attitudes. --- Business --- Economics --- Business & Economics

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Consumers --- Marketing research --- Attitudes --- Consommateurs --- Marketing --- Attitude (psychologie) --- Consumers - Attitudes

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Consumer behavior --- Shopping --- Consumers --- Motivation research (Marketing) --- Advertising --- Attitudes --- Psychological aspects --- Consumers - Attitudes --- Advertising - Psychological aspects

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"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior."-- Provided by publisher.

Consumers - Psychology --- Consumer behavior --- Consumers - Attitudes --- Consumers --- Consumer behavior. --- Psychology. --- Attitudes.

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La 4è de couv. indique : "Le silver marketing cible les consommateurs de plus de 50 ans. S'inspirant du marketing générationnel, il requiert de la subtilité et le respect de quelques règles essentielles. Ce livre résolument opérationnel, illustré de nombreux exemples et interviews d'experts, vous donne tous les outils pour construire votre strartégie et capitaliser sur la prochaine révolution : la révolution démographique !"

Older consumers --- Consommateurs âgés --- Consumption (Economics) --- Segmentation du marché --- Cibles (Marketing) --- Consommateurs d'âge moyen --- Personnes âgées dans la publicité --- Attitudes --- Consommateurs âgés --- Older consumers - Attitudes