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Consumer behavior : building marketing strategy
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ISBN: 9780070171008 9780073381107 0073381101 9780077294106 0077294106 0070171009 9780073361345 0073361348 Year: 2010 Publisher: Boston McGraw-Hill Irwin

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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.


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Consumer behavior and marketing
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ISBN: 1789238560 1789238552 Year: 2020 Publisher: London, England : IntechOpen,

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Transitioning Media in a Post COVID World
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ISBN: 9783030953300 Year: 2022 Publisher: Cham Springer International Publishing :Imprint: Springer

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Defects of consent in consumer e-commerce from the Polish law perspective
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ISBN: 3737013608 Year: 2021 Publisher: Göttingen : V&R unipress,

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The regulation on defects of consent loses its usefulness and should be replaced by special regulations, more suited to the requirements of consumer e-commerce. The study's main objective is to verify whether, due to the evolution of the concept of the declaration of intent, the emergence of non-individual consumer protection instruments, and technological developments the code regulation of defects in the declaration of will remains useful in the case of contracts concluded by consumers on the Internet. The impact of the development of the Internet environment on the applicability and effectiveness of this traditional private institution is analyzed. Mechanisms that, in practice, displace the regulation of vice of consent are indicated.

Understanding the consumer
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ISBN: 1446216152 0761947000 9786610368891 0761947019 1280368896 1412933560 1446237389 9780761947011 9780761947004 9781412933568 9781446216156 9781280368899 9781446237380 6610368899 Year: 2003 Publisher: London : SAGE,

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Uniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.


Book
Consumer Behaviour
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ISBN: 9780470994658 0470994657 Year: 2009 Publisher: Chichester John Wiley & Sons

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Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend...


Book
Methods in consumer research.
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ISBN: 0081017448 008101743X 9780081017449 9780081017432 Year: 2018 Publisher: Duxford, United Kingdom

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Best customers : demographics of consumer demand.
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ISBN: 1940308429 1940308437 9781940308432 9781940308425 9781940308418 1940308410 Year: 2014 Publisher: Amityville, New York : New Strategist Press,

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Find out how the American marketplace has been transformed by the Great Recession in the new 10th edition of Best Customers: Demographics of Consumer Demand, with all-important 2012 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2012) the Great Recession, product by product.


Book
Patterns of middle class consumption in India and China
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ISBN: 8132113071 1281965634 9786611965631 8178299976 9788178299976 9781281965639 9788132113072 6611965637 0761936238 9780761936237 8178297876 9788178297873 9352801229 9789352801220 Year: 2008 Publisher: New Delhi, IN Sage

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Patterns of Middle Class Consumption in India and China explores the complex. history and sociology of the middle class from a comparative perspective. It has. papers written by sociologists, anthropologists and political scientists rather. than economists, so the emphasis is on cultural shifts rather than economic statistics.The. major contribution of this volume is that these two emerging powers of Asia are. not, as is usual, compared to the West, but with each other. Considering that. these two societies have so much in common in scale, civilization history and. as emerging economies, the b


Book
Rural marketing : targeting the non-urban consumer
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ISBN: 9351500012 1281965413 9786611965419 8178299755 9788178299754 9780761935889 0761935886 Year: 2007 Publisher: Los Angeles ; London : Response,

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This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and examines in greater detail the concept. of rural markets and rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into:. - The nature and patterns of rural behaviour. - A deta

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