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Dissertation
L'aura de Greenpeace comme prisme médiatique : la polémique "Brent Spar" dans trois quotidiens d'Europe du Nord : analyse critique

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Dissertation
Traduction commentée d'un rapport de Greenpeace intitulé : "Toxic threads : polluting paradise" : Greenpeace, 2013

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Book
Mindbombs : Was Werbung und PR Von Greenpeace and Co. Lernen Können
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ISBN: 3846745774 Year: 2008 Publisher: München : Wilhelm Fink Verlag,

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Was haben Greenpeace, Nike, die Aktivistengruppe Otpor und der Virgin-Milliardär Richard Branson gemeinsam? Sie wissen, was eine Mindbomb ist – und wie man sie zündet. Lernen auch Sie die gegenkulturelle Gewalt schlagkräftiger Werbekampagnen kennen und nutzen Sie die „Gedankenbombe“ für den Erfolg Ihrer eigenen Kommunikations- und Marketingstrategie. Das Konzept der Mindbombs wurde von den Greenpeace-Gründern Bob Hunter und Rex Weyler entwickelt. Inspiriert von den medientheoretischen Schriften ihres kanadischen Landsmanns Marshall McLuhan schufen sie ein Kampagnenkonzept, dessen Ergebnisse sich längst ins kollektive Gedächtnis eingebrannt haben. Der Soziologe und Werbefachmann Martin Ludwig Hofmann besuchte Rex Weyler und andere Medienexperten. Er beschreibt die wechselvolle Geschichte dieses Kommunikationskonzepts, beleuchtet die strategischen Implikationen und gibt Tipps für die Praxis – inklusive Anleitung zum Selbstbau einer Mindbomb.


Book
Death of the Rainbow Warrior
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ISBN: 0140097384 Year: 1986 Publisher: Harmondsworth Penguin books

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Book
Rainbow warrior : the French attempt to sink Greenpeace
Authors: ---
ISBN: 0099477203 Year: 1986 Publisher: London Arrow books

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Investigation by the 'Insight team' of the Sunday Times into the sinking of the Greenpeace flagship, the Rainbow Warrior, while on a nuclear test protest run in New Zealand, by undercover agents for France.


Book
L'affaire Greenpeace, une guerre des médias
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Year: 1986 Publisher: Paris : Payot,

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The Whaling Season: An Inside Account of the Struggle to Stop Commercial Whaling
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ISBN: 159726301X 9781597263016 1559639784 9781559639781 Year: 2013 Publisher: [Place of publication not identified] 3Island Press

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Agent secrète
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ISBN: 2213592772 9782213592770 Year: 1995 Publisher: Paris Fayard


Book
Greenpeace : how a group of journalists, ecologists, and visionaries changed the world
Authors: ---
ISBN: 1459312554 Year: 2004 Publisher: Vancouver, B.C. : Raincoast Books,

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Greenpeace was a group of people, who were interested in saving birds, fish and having a nuclear free environment. They purchased a 125-foot vessel and named it the "Rainbow Warrior." They also had another ship called the "Monitor." These vessels were registered in Canada and carried an international crew. They kept a film crew on board to record the things found, such as, incidental taking of mammals, birds, whaling and protesting nuclear blasts. This group rescued mammals and birds, protested the nuclear blasts, the use of nuclear power plants and nuclear ships in the seas. They also protested against the United States, the Russians, the Japanese, the Australians and/or any other country they feel were breaking their interests in peace.


Book
Coup de gueule contre les essais nucléaires
Authors: ---
ISBN: 284114125X 9782841141258 Year: 1995 Publisher: Paris Ramsay

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