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Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new trends in the religious and economic desires of an aspiring middle class, the political predicaments bridging self and state, and the broader themes of religious authority, economic globalization, and the end(s) of political Islam. At Gymnastiar's Islamic school, television studios, and MQ Training complex, Hoesterey observed this charismatic preacher developing a training regimen called Manajemen Qolbu into Indonesia's leading self-help program via nationally televised sermons, best-selling books, and corporate training seminars. Hoesterey's analysis explains how Gymnastiar articulated and mobilized Islamic idioms of ethics and affect as a way to offer self-help solutions for Indonesia's moral, economic, and political problems. Hoesterey then shows how, after Aa Gym's fall, the former celebrity guru was eclipsed by other television preachers in what is the ever-changing mosaic of Islam in Indonesia. Although Rebranding Islam tells the story of one man, it is also an anthropology of Islamic psychology.

Muslim religious leaders --- Celebrities --- Self-help techniques --- Muslims --- Islam --- Religious aspects --- Religious life --- Psychology --- Gymnastiar, Abdullah, --- Indonesia --- Religious life and customs --- Celebrity culture --- Celebs --- Cult of celebrity --- Famous people --- Famous persons --- Illustrious people --- Well-known people --- Islamic religious leaders --- Abdullah Gymnastiar, --- Gym, Aa, --- Aa Gym, --- Kyai Haji Abdullah Gymnastiar, --- Gymnastiar, Yan, --- United States of Indonesia --- Republic of the United States of Indonesia --- Republik Indonesia Serikat --- R.I. (Republik Indonesia) --- RI (Republik Indonesia) --- Indonesië --- Indonezii︠a︡ --- PDRI (Pemerintah Darurat Republik Indonesia) --- Pemerintah Darurat Republik Indonesia --- Republik Indonesia --- Yinni --- Republic of Indonesia --- Republiek van Indonesië --- إندونيسيا --- Indūnīsīyā --- جمهورية إندونيسيا --- Jumhūrīyah Indūnīsīyā --- Republica d'Indonesia --- Indonezia --- Endonèsie --- İndoneziya --- İndoneziya Respublikası --- Інданезія --- Indanezii︠a︡ --- Рэспубліка Інданезія --- Rėspublika Indanezii︠a︡ --- Indonezija --- Republika Indonezija --- Индонезия --- Република Индонезия --- Republika Indonezii︠a︡ --- Indonesya --- Induonezėjė --- Religious life and customs. --- Mohammedans --- Moors (People) --- Moslems --- Muhammadans --- Musalmans --- Mussalmans --- Mussulmans --- Mussulmen --- Islamic psychology --- Muslim psychology --- Psychology, Islamic --- Psychology, Muslim --- #SBIB:39A10 --- #SBIB:39A75 --- #SBIB:316.331H421 --- #SBIB:316.331H521 --- Antropologie: religie, riten, magie, hekserij --- Etnografie: Azië --- Morfologie van de godsdiensten: Islam --- Riten, liturgie, devoties, sacramenten --- インドネシア --- Indoneshia --- インドネシア共和国 --- Indoneshia Kyōwakoku --- Persons --- Fan clubs --- Religious leaders --- Religious adherents --- Dutch East Indies --- Muslim religious leaders - Indonesia - Biography --- Celebrities - Indonesia - Biography --- Self-help techniques - Religious aspects --- Muslims - Religious life - Indonesia --- Islam - Psychology --- Gymnastiar, Abdullah, - 1962 --- -Indonesia - Religious life and customs --- Religious aspects. --- Psychology. --- -Indonesia