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How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.
Advertising --- Social aspects --- History --- Americanization. --- Anglo-American relations. --- British advertising. --- J Walter Thompson. --- JWT London. --- TV commercials. --- affluence. --- cultural critics. --- documentary film. --- hard sell advertising. --- market research. --- mass consumption. --- mass housewife. --- television advertising. --- trans-Atlantic relations.
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Marion Nestle reflects on her late-in-life career as a world-renowned food politics expert, public health advocate, and a founder of the field of food studies after facing decades of low expectations. In this engrossing memoir, Marion Nestle reflects on how she achieved late-in-life success as a leading advocate for healthier and more sustainable diets. Slow Cooked recounts of how she built an unparalleled career at a time when few women worked in the sciences, and how she came to recognize and reveal the enormous influence of the food industry on our dietary choices. By the time Nestle obtained her doctorate in molecular biology, she had been married since the age of nineteen, dropped out of college, worked as a lab technician, divorced, and become a stay-at-home mom with two children. That's when she got started. Slow Cooked charts her astonishing rise from bench scientist to the pinnacles of academia, as she overcame the barriers and biases facing women of her generation and found her life's purpose after age fifty. Slow Cooked tells her personal story--one that is deeply relevant to everyone who eats, and anyone who thinks it's too late to follow a passion.
Women nutritionists --- Nestle, Marion. --- academia. --- american cultures. --- biography. --- changing careers. --- cuisine. --- culture. --- diet. --- dietary. --- domesticity. --- environmental studies. --- familial. --- family. --- food politics. --- food studies. --- household. --- housewife. --- late success. --- memoir. --- nutrition. --- personal. --- public health. --- story. --- wine.
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Most of us have sat across the tray from a waitress, but how many of us know what really is going on from her side? Hey, Waitress! aims to tell us. Containing lively, personal portraits of waitresses from many different walks of life, this book is the first of its kind to show the intimate, illuminating, and often shocking behind-the-scenes stories of waitresses' daily shifts and daily lives. Alison Owings traveled the country-from border to border and coast to coast-to hear firsthand what waitresses think about their lives, their work, and their world. Part journalism and part oral history, Hey, Waitress! introduces an eclectic cast of characters: a ninety-five-year-old Baltimore woman who may have been the oldest living waitress, a Staten Island firebrand laboring at a Pizza Hut, a well-to-do runaway housewife, a Native American proud of her financial independence, a college student loving her diner more than her studies, a Cajun grandmother of twenty-two, and many others. The book also offers vivid slices of American history. The stories describe the famous sit-in at the Woolworth's counter in Greensboro, North Carolina, which helped spark the civil rights movement; early struggles for waitress unions; and battles against sexually discriminatory hiring in restaurants. A superb and accessible means of breaking down stereotypes, this book reveals American waitresses in all their complexity and individuality, and will surely change the way we order, tip, and, most of all, behave in restaurants.
Waitresses --- Food service --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Hospitality industry --- Quantity cooking --- Food service employees --- Waiters --- E-books --- academic. --- career. --- civil rights. --- college student. --- daily life. --- day to day. --- discrimination. --- essential workers. --- finance. --- housewife. --- interview. --- native american. --- north carolina. --- pizza hut. --- restaurant industry. --- restaurant workers. --- scholarly. --- service workers. --- staten island. --- stereotypes. --- true story. --- waiter. --- waitress. --- work. --- workplace.
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The term "community organizer" was deployed repeatedly against Barack Obama during the 2008 presidential campaign as a way to paint him as an inexperienced politician unfit for the presidency. The implication was that the job of a community organizer wasn't a serious one, and that it certainly wasn't on the list of credentials needed for a presidential résumé. In reality, community organizers have played key roles in the political lives of American cities for decades, perhaps never more so than during the 1970s in Chicago, where African Americans laid the groundwork for further empowerment as they organized against segregation, discrimination, and lack of equal access to schools, housing, and jobs. In Crucibles of Black Empowerment, Jeffrey Helgeson recounts the rise of African American political power and activism from the 1930s onward, revealing how it was achieved through community building. His book tells stories of the housewives who organized their neighbors, building tradesmen who used connections with federal officials to create opportunities in a deeply discriminatory employment sector, and the social workers, personnel managers, and journalists who carved out positions in the white-collar workforce. Looking closely at black liberal politics at the neighborhood level in Chicago, Helgeson explains how black Chicagoans built the networks that eventually would overthrow the city's seemingly invincible political machine.
African Americans --- Political activity --- Chicago (Ill.) --- Politics and government --- black experience, african american, chicago, city life, neighborhood, politics, political, new deal, harold washington, history, historical, research, academic, scholarly, true story, professor, college, university, community, obama, politician, organizer, america, united states, segregation, discrimination, schooling, housing, jobs, career, social justice, rights, injustice, housewife, neighbors, employment, hiring, race, racism, postwar, activism, contemporary, 20th century.
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Mothers of Conservatism tells the story of 1950s southern Californian housewives who shaped the grassroots right in the two decades following World War II. Michelle Nickerson describes how red-hunting homemakers mobilized activist networks, institutions, and political consciousness in local education battles, and she introduces a generation of women who developed political styles and practices around their domestic routines. From the conservative movement's origins in the early fifties through the presidential election of 1964, Nickerson documents how women shaped conservatism from t
Women --- Conservatism --- Feminism --- Political activity --- History --- History. --- United States --- Politics and government --- 1950s. --- American conservatism. --- John Birch Society. --- Los Angeles. --- Pasadena affair. --- Southern California. --- activist networks. --- anticommunism. --- antistatist protest. --- brainwashing. --- communism. --- conservatism. --- conservative activism. --- conservative consciousness. --- conservative female. --- conservative females. --- conservative movement. --- conservative women. --- desegregation. --- domestic routine. --- education politics. --- female activists. --- gender consciousness. --- grassroots right. --- housewife populist ideology. --- housewives. --- internationalism. --- local education. --- mental health professionals. --- mind control. --- political consciousness. --- political protest. --- professional psychology. --- school politics. --- women activists. --- women.
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This collection of essays provides an overview of new scholarship on recipe books, one of the most popular non-fiction printed texts in, and one of the most common forms of manuscript compilation to survive from, the pre-modern era (c.1550-1800). This is the first book to collect together the wide variety of scholarly approaches to pre-modern recipe books written in English, drawing on varying approaches to reveal their culinary, medical, scientific, linguistic, religious and material meanings. Ten scholars from the fields of culinary history, history of medicine and science, divinity, archaeology and material culture, and English literature and linguistics contribute to a vibrant mapping of the aspirations invested in, and uses of, recipes and recipe books. By exploring areas as various as the knowledge economies of medicine, Anglican feasting and fasting practices, the material culture of the kitchen and table, London publishing and concepts of authorship and the aesthetics of culinary styles, these eleven essays (including a critical introduction to recipe books and their historiography) position recipe texts in the wider culture of the sixteenth, seventeenth and eighteenth centuries. They illuminate their importance to both their original compilers and users, and modern scholars and graduate students alike.
Cookbooks. --- Food writers. --- Food writing. --- Cooking --- Cooking writing --- Food --- Food journalism --- Authorship --- Cooking writers --- Food critics --- Food journalists --- Restaurant critics --- Restaurant reviewers --- Reviewers, Restaurant --- Authors --- Critics --- Cook-books --- Cookery --- Recipe books --- Books --- Food writing --- Food writers --- Cookbooks --- Literature --- Literature: History & Criticism --- LITERARY CRITICISM / European / English, Irish, Scottish, Welsh --- Literature: history & criticism --- Boscawen family. --- English recipes. --- Foote sisters. --- The Compleat Housewife. --- The Ladies Directory. --- The Queen-Like Closet. --- archaeologists. --- authorship. --- celebrity. --- culinary recipes. --- domestic life. --- early modern recipe text. --- genre conventions. --- housewifery. --- medicinal advice. --- medicinal recipe. --- recipe books. --- recipe manuscripts.
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While the typical Japanese male politician glides through his district in air-conditioned taxis, the typical female voter trundles along the side streets on a simple bicycle. In this first ethnographic study of the politics of the average female citizen in Japan, Robin LeBlanc argues that this taxi-bicycle contrast reaches deeply into Japanese society. To study the relationship between gender and liberal democratic citizenship, LeBlanc conducted extensive ethnographic fieldwork in suburban Tokyo among housewives, volunteer groups, consumer cooperative movements, and the members of a committee to reelect a female Diet member who used her own housewife status as the key to victory. LeBlanc argues that contrary to popular perception, Japanese housewives are ultimately not without a political world. Full of new and stimulating material, engagingly written, and deft in its weaving of theoretical perspectives with field research, this study will not only open up new dialogues between gender theory and broader social science concerns but also provide a superb introduction to politics in Japan as a whole.
Women --- Housewives --- Political participation --- Gender & Ethnic Studies --- Social Sciences --- Gender Studies & Sexuality --- Homemakers --- Mothers --- Wives --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Political activity --- Social conditions --- #SBIB:316.346H20 --- #SBIB:324H60 --- J4010 --- J4176 --- Positie van de vrouw in de samenleving: algemeen --- Politieke socialisatie --- Japan: Social sciences in general -- ideology, socio-political and socio-economic movements --- Japan: Sociology and anthropology -- gender roles, women, feminism --- Women in politics --- 20th century japanese culture. --- 20th century japanese politics. --- community service. --- consumer cooperative movements. --- elite politics. --- ethnography. --- female diet member. --- field research. --- fieldwork. --- gender studies. --- gender theory. --- housewives. --- japan. --- japanese citizenship. --- japanese culture. --- japanese housewives. --- japanese male politician. --- japanese politics. --- japanese society. --- japanese women. --- liberal democratic citizenship. --- political world. --- politics. --- regular housewife. --- social science. --- sociology. --- the ono campaign. --- tokyo. --- volunteer groups.
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A surprising and revealing look at how today's elite view their wealth and place in societyFrom TV's "real housewives" to The Wolf of Wall Street, our popular culture portrays the wealthy as materialistic and entitled. But what do we really know about those who live on "easy street"? In this penetrating book, Rachel Sherman draws on rare in-depth interviews that she conducted with fifty affluent New Yorkers-from hedge fund financiers and artists to stay-at-home mothers-to examine their lifestyle choices and understanding of privilege. Sherman upends images of wealthy people as invested only in accruing social advantages for themselves and their children. Instead, these liberal elites, who believe in diversity and meritocracy, feel conflicted about their position in a highly unequal society. As the distance between rich and poor widens, Uneasy Street not only explores the lives of those at the top but also sheds light on how extreme inequality comes to seem ordinary and acceptable to the rest of us.
Rich people --- Social classes --- Social stratification --- Wealth --- Advertising. --- African Americans. --- Allusion. --- Ambivalence. --- Awareness. --- Babysitting. --- Behalf. --- Career. --- Child care. --- Clothing. --- Community service. --- Competition. --- Concierge. --- Conspicuous consumption. --- Consumer. --- Consumption (economics). --- Cultural capital. --- Debt. --- Disadvantage. --- Domestic worker. --- Economic inequality. --- Economics. --- Egalitarianism. --- Employment. --- Entitlement. --- Entrepreneurship. --- Eric Klinenberg. --- Euphemism. --- Expense. --- Finance. --- Furniture. --- Grandparent. --- Grocery store. --- Handbag. --- His Family. --- Household income. --- Household. --- Housewife. --- Income distribution. --- Income. --- Institution. --- Interior design. --- Interview. --- Juliet Schor. --- Laundry. --- Legitimation. --- Lifestyle management. --- Luxury goods. --- Meritocracy. --- Middle class. --- Money management. --- My Child. --- Narrative. --- Nest Egg. --- Net worth. --- New York University. --- Nonprofit organization. --- Norm (social). --- Obligation. --- Organization. --- Parenting. --- Percentage. --- Personal assistant. --- Personhood. --- Philanthropy. --- Politician. --- Popular culture. --- Private school. --- Public Knowledge. --- Puritans. --- Real estate appraisal. --- Real estate broker. --- Relative deprivation. --- Renovation. --- Reproductive labor. --- Respondent. --- Retirement. --- Safety net. --- Salary. --- Saving. --- Self-sufficiency. --- Service provider. --- Sibling. --- Snob. --- Social class. --- Social inequality. --- Social reproduction. --- Society. --- Spendthrift. --- Spouse. --- Tax. --- The Other Hand. --- Trade-off. --- Unpaid work. --- Upper class. --- Volunteering. --- Wealth. --- Work ethic. --- Working class. --- Year.
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A moving, cross-national account of working mothers' daily lives-and the revolution in public policy and culture needed to improve themThe work-family conflict that mothers experience today is a national crisis. Women struggle to balance breadwinning with the bulk of parenting, and stress is constant. Social policies don't help. Of all Western industrialized countries, the United States ranks dead last for supportive work-family policies: No federal paid parental leave. The highest gender wage gap. No minimum standard for vacation and sick days. The highest maternal and child poverty rates. Can American women look to European policies for solutions? Making Motherhood Work draws on interviews that sociologist Caitlyn Collins conducted over five years with 135 middle-class working mothers in Sweden, Germany, Italy, and the United States. She explores how women navigate work and family given the different policy supports available in each country.Taking readers into women's homes, neighborhoods, and workplaces, Collins shows that mothers' desires and expectations depend heavily on context. In Sweden-renowned for its gender-equal policies-mothers assume they will receive support from their partners, employers, and the government. In the former East Germany, with its history of mandated employment, mothers don't feel conflicted about working, but some curtail their work hours and ambitions. Mothers in western Germany and Italy, where maternalist values are strong, are stigmatized for pursuing careers. Meanwhile, American working mothers stand apart for their guilt and worry. Policies alone, Collins discovers, cannot solve women's struggles. Easing them will require a deeper understanding of cultural beliefs about gender equality, employment, and motherhood. With women held to unrealistic standards in all four countries, the best solutions demand that we redefine motherhood, work, and family.Making Motherhood Work vividly demonstrates that women need not accept their work-family conflict as inevitable.
Working mothers. --- Work and family. --- Working mothers --- USA --- Americans. --- Au pair. --- Breadwinner model. --- Breast milk. --- Career ladder. --- Career. --- Caregiver. --- Child care. --- Childbirth. --- Cultural lag. --- Day care. --- Diaper. --- Disadvantage. --- Division of labour. --- Domestic worker. --- Early childhood education. --- Elterngeld. --- Employment discrimination. --- Employment. --- Ethnography. --- Everyday life. --- Family Lives. --- Family support. --- Family-friendly. --- Feminism. --- Feminist movement. --- Fertility. --- Finding. --- Gender equality. --- Gender inequality. --- Gender pay gap. --- Gender role. --- Germans. --- Grandparent. --- Health insurance. --- Homemaking. --- Household. --- Housewife. --- Ideology. --- Income. --- Interview. --- Italian welfare state. --- Italians. --- Job security. --- Kindergarten. --- Labour law. --- Laundry. --- Legislation. --- Lifeworld. --- Meal. --- Middle class. --- Mommy track. --- Month. --- Mother. --- Norm (social). --- Nursing. --- Of Education. --- Oppression. --- Outsourcing. --- Overtime. --- Parental leave. --- Parenting. --- Part-time contract. --- Pension. --- Poverty. --- Preschool. --- Private sector. --- Provision (contracting). --- Refugee. --- Resentment. --- Respondent. --- Salary. --- Sexism. --- Sibling. --- Sick leave. --- Single parent. --- Social class. --- Social exclusion. --- Social inequality. --- Social policy. --- Social safety net. --- Sociology. --- Spouse. --- Subsidy. --- Supervisor. --- Swedes. --- Tax. --- Temporary work. --- The Other Hand. --- Toddler. --- Unemployment. --- Welfare state. --- Welfare. --- West Germany. --- Woman. --- Workforce. --- Working Mother. --- Working time. --- Workplace. --- Year. --- Sociology of the family. Sociology of sexuality --- Sociology of work --- Social policy
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This captivating story of the Jewish community in Johnstown, Pennsylvania reveals a pattern of adaptation to American life surprisingly different from that followed by Jewish immigrants to metropolitan areas. Although four-fifths of Jewish immigrants did settle in major cities, another fifth created small-town communities like the one described here by Ewa Morawska. Rather than climbing up the mainstream education and occupational success ladder, the Jewish Johnstowners created in the local economy a tightly knit ethnic entrepreneurial niche and pursued within it their main life goals: achieving a satisfactory standard of living against the recurrent slumps in local mills and coal mines and enjoying the company of their fellow congregants. Rather than secularizing and diversifying their communal life, as did Jewish immigrants to larger cities, they devoted their energies to creating and maintaining an inclusive, multipurpose religious congregation. Morawska begins with an extensive examination of Jewish life in the Eastern European regions from which most of Johnstown's immigrants came, tracing features of culture and social relations that they brought with them to America. After detailing the process by which migration from Eastern Europe occurred, Morawska takes up the social organization of Johnstown, the place of Jews in that social order, the transformation of Jewish social life in the city, and relations between Jews and non-Jews. The resulting work will appeal simultaneously to students of American history, of American social life, of immigration, and of Jewish experience, as well as to the general reader interested in any of these topics.
Jews --- History. --- Pennsylvania --- Johnstown (Cambria County, Pa.) --- Ethnic relations. --- Affair. --- American Jews. --- American middle class. --- Americans. --- Autobiography. --- B'nai B'rith. --- Bankruptcy. --- Boutique. --- Career. --- Clifford Geertz. --- Coal town. --- Collective memory. --- Customer. --- Debt. --- Department store. --- E. P. Thompson. --- Eastern Europe. --- Economy. --- Emigration. --- Employment. --- Entrepreneurship. --- Ethnic group. --- Ethnic studies. --- Ethnoreligious group. --- Everyday life. --- Extended family. --- Family economy. --- Habitus (sociology). --- Haskalah. --- Historical sociology. --- Historiography. --- Household. --- Housewife. --- Hungarians. --- Ideology. --- Illustration. --- Immigration to the United States. --- Immigration. --- Income. --- Informant. --- Institution. --- Interwar period. --- Jewish culture. --- Jewish history. --- Jewish identity. --- Jewish name. --- Jews. --- Judaism. --- Kashrut. --- Laborer. --- Layoff. --- Literature. --- Lithuania. --- Livelihood. --- Lower East Side. --- Middle class. --- Minority group. --- Moses Rischin. --- Newspaper. --- Oral history. --- Orthodox Judaism. --- Payment. --- Peasant. --- Politics. --- Postmodernism. --- Profession. --- Reform Judaism. --- Religion. --- Residence. --- Retail. --- Salary. --- Secondary education. --- Secularization. --- Shopkeeper. --- Shtetl. --- Slavs. --- Small business. --- Social center. --- Social environment. --- Social history. --- Social relation. --- Society of the United States. --- Society. --- Sociology. --- Standard of living. --- Sunday school. --- Superiority (short story). --- Synagogue. --- Tailor. --- Talmud Torah. --- Tkhine. --- United Jewish Appeal. --- Western Pennsylvania. --- Wholesaling. --- Workforce. --- World War I. --- World War II. --- Writing. --- Yiddish. --- Zionism.
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