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Branding Bhakti : Krishna consciousness and the makeover of a movement
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ISBN: 0253054893 0253054923 0253054885 0253054907 Year: 2021 Publisher: Bloomington, Indiana : Indiana University Press,

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"How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-klife balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal"--


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Krishna consciousness in the West
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Year: 1989 Publisher: Lewisburg London Toronto Bucknell University Press Associated University Presses

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Belief Transformations.Some Aspects of the Relation Between Science and Religion in Transcendental Meditation (TM) en the International Society for Krishna Consciousness (ISKCON)
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ISBN: 8772884215 Year: 1996 Publisher: Aarhus Aarhus University Press

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Becoming Vaishnava in an Ideal Vedic City
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ISBN: 1789206103 Year: 2020 Publisher: New York ; Oxford : Berghahn,

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Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON’s history is often presented in terms of an Indian guru ‘transplanting’ Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees’ failure to consistently live up to ISKCON’s ideals and the ongoing struggle to realize the utopian vision of an ‘ideal Vedic city’, this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.

Betrayal of the spirit : my life behind the headlines of the Hare Krishna movement
Authors: ---
ISBN: 0252094999 9780252094996 0252022637 9780252022630 0252065662 9780252065668 1306401585 Year: 2001 Publisher: Urbana, Illinois : University of Illinois Press,


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Les sectes en France
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ISBN: 2950583407 Year: 1991 Publisher: Toulouse C.C.M.M. / Centre Roger Ikor


Book
Branding Bhakti: Krishna Consciousness and the Makeover of a Movement
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ISBN: 9780253054890 Year: 0000 Publisher: Bloomington, Indiana Indiana University Press

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The Hare Krishnas in India
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ISBN: 069100031X 0691600880 1400859891 9780691000312 9780691031354 0691031355 Year: 1989 Publisher: Princeton, N.J. Princeton University Press

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Most Americans know about the "Hare Krishnas" only from encounters in airports or from tales of their activities in the East Village and Haight-Ashbury in the 1960s. This entertaining and sensitive book deepens our knowledge by tracing the paths of those Western Hare Krishnas who eventually traveled to or lived in India. The charismatic leader of the sect, the Indian monk Swami Bhaktivedanta, aimed to save Westerners from what he saw as materialism and atheism by converting them to worship of the Hindu god Krishna. In addition, he hoped that Western disciples would inspire Indians to rediscover their own religious heritage. Charles Brooks describes in full detail the work of the "reverse missionaries" in the town of Vrindaban--which, since it is traditionally considered to be identical with Krishna's spiritual world, is one of the holiest places in India and the site of some of its most engaging rituals.Have the Western Hare Krishnas really become part of Indian culture? Can it be that Indians accept these foreigners as essentially Hindu and even Brahman? Brooks answers in a way that radically challenges our accepted images of Indian social dynamics. Analyzing the remarkable success of the International Society for Krishna Consciousness and their temple complex in Vrindaban (where Bhaktivedanta was buried in 1977), Brooks describes the intricate social, economic, and religious relationships between Westerners and Indians. He demonstrates that social rank in the town is based not only on caste but also on religious competence: many Indians of Vrindaban believe, in Bhaktivedanta's words, that "Krishna is for all."Originally published in 1989.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Hare Krishna transformed
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ISBN: 0814776884 0814769071 1435607392 9781435607392 9780814775783 0814775780 9780814775790 0814775799 9780814769072 9780814776889 Year: 2007 Publisher: New York : New York University Press,

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Most widely known for its adherents chanting “Hare Krishna” and distributing religious literature on the streets of American cities, the Hare Krishna movement was founded in New York City in 1965 by A. C. Bhaktivedanta Swami Prabhupada. Formally known as the International Society for Krishna Consciousness, or ISKCON, it is based on the Hindu Vedic scriptures and is a Western outgrowth of a popular yoga tradition which began in the 16th century. In its first generation ISKCON actively deterred marriage and the nuclear family, denigrated women, and viewed the raising of children as a distraction from devotees' spiritual responsibilities. Yet since the death of its founder in 1977, there has been a growing women’s rights movement and also a highly publicized child abuse scandal. Most strikingly, this movement has transformed into one that now embraces the nuclear family and is more accepting of both women and children, steps taken out of necessity to sustain itself as a religious movement into the next generation. At the same time, it is now struggling to contend with the consequences of its recent outreach into the India-born American Hindu community. Based on three decades of in-depth research and participant observation, Hare Krishna Transformed explores dramatic changes in this new religious movement over the course of two generations from its founding.

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