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The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media-including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You'll find comprehensive coverage of the latest media planning and digital technologies, including: - Organic and sponsored Google search - Digital out-of-home video - Internet banners - Computerized media channel planning - Cell phone mobile-media - DVR's impact on TV commercial viewing - New online and traditional media measurement technologies - Interactive television - Cross-media planning - Data fusion - International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.

Go international. --- International office. --- Reclame.

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English for International Tourism provides a multi-level series for students who need professional communication within the hotel and tourism industries. Explores top tourist destinations using material taken from Dorling Kindersleys Eyewitness Travel Guides Brings the world of work into the classroom Provides effective communication strategies for workplace situations Develops language awareness through an integrated syllabus

Engels --- Go international. --- International office. --- Toerisme.

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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's a first-rate refresher for the established professional.

Go international. --- International office. --- Public relations.

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Veterinary medicine --- International Office of Epizootics. --- United States.

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A Survival Guide to Customs and Etiquette in Belgium.

België --- Go international. --- International office. --- Sociaal-culturele gidsen.