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Handbook of Business Communication : Linguistic Approaches
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ISBN: 1501500643 1614514860 1614516839 9781614514862 9781614516835 9781501500640 9781501519000 150151900X Year: 2016 Publisher: Berlin De Gruyter Mouton

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Abstract

The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.


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The Bloomsbury companion to language industry studies
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ISBN: 9781350024939 9781350024953 9781350024946 1350024953 1350024945 1350024937 Year: 2020 Publisher: London Bloomsbury

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This volume provides a comprehensive overview of the key issues shaping the language industry, including translation, interpreting, machine translation, editing, terminology management, technology and accessibility. By exploring current and future research topics and methods, the Companion addresses language industry stakeholders, researchers, trainers and working professionals who are keen to know more about the dynamics of the language industry. Providing systematic coverage of a diverse range of translation and interpreting related topics and featuring an A to Z of key terms, The Bloomsbury Companion to Language Industry Studies examines how industry trends and technological advancement can optimize best practices in multilingual communication, language industry workspaces and training.


Book
Language in late capitalism : pride and profit.
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ISBN: 9780415888592 9780203155868 9781136581649 9781136581687 9781136581694 9780415869966 Year: 2012 Publisher: New York Routledge


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Langue, économie, entreprise. Gérer les échanges

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Cet ouvrage prend pour objet d'étude les échanges langagiers entre les entreprises et l'économie. Les changements récents intervenus dans l'environnement économique ont en effet transformé en profondeur la façon dont les organisations communiquent en interne et avec l'extérieur, entraînant ainsi une modification des rapports entre le langage, les entreprises et l'économie. Dans une première section, « Communiquer dans l'entreprise », sont abordés différents aspects de la communication interne de l'entreprise : les enjeux économiques du multilinguisme et les problèmes de coordination et de traduction qu'il pose, la problématique de l'interculturalité et la gestion de l'incertitude informationnelle. La deuxième section, « Présenter l'offre », présente les enjeux de communication externe posés par les mutations économiques. Enfin, la dernière section, « Parler de l'économie», examine le rapport entre le discours sur l'économie et l'évolution de l'économie «réelle».


Book
Language policy and political economy : English in a global context
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ISBN: 0190656735 9780190656737 9780199363391 0199363390 0190266597 0199363404 0199363412 9780199363407 9780199363414 Year: 2016 Publisher: Oxford : Oxford University Press,

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This volume articulates a new framework for language policy research that explores the connections between language policy and political economy. The chapters are united in their focus on English, a language that has enjoyed a reputation as a "global language" over the course of the last century and that is perceived as a tool for socioeconomic mobility. The book argues that adopting a new, political economic approach to language policy research will enhance our ability to provide more consistent explanations about the status, functions, benefits, and limitations of English in its various roles in non-English dominant countries.The book poses the questions: Does English serve as a "lingua franca" and does it advance the interests of sustainable economic and social development in low-income countries? Written by leading experts in language policy research, the chapters reveal the myriad and complex ways in which government leaders, policymakers, and communities make decisions about the languages that will be taught as subjects or used as media of instruction in schools. English is often advertised as a social "good" with unquestioned instrumental value, yet access to quality English-medium education in low-income countries tends to be restricted to those with sufficient economic means to pay for it. As the capitalist world economy continues to change and grow, and assuming that translation technologies continue to improve, it is likely that the roles and relative importance of English as a global language will change significantly. Assessing the costs and benefits of acquiring English therefore takes on increased urgency. The book argues that a political economic approach is particularly appropriate in this endeavor, as it takes into account theories and empirical findings from a range of disciplines in order to assess and explain real-world phenomena that do not fit neatly into boxes labeled "economic," "social," "political" or "cultural."Together, the chapters in this volume argue for a new direction in language policy studies-grounded in political economy -- that will explain why English has been experienced as both a blessing and curse in different parts of the world, why English continues to be useful as a lingua franca for particular sectors of the global economy, and why it is a detriment to economic development in many low-income countries. The book will be invaluable to language policy scholars, policy-makers, and educators, significantly advancing research in this important field.


Book
Language and poverty
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ISBN: 1281973416 9786611973414 184769120X 9781847691200 1847691188 1847691196 9781847691187 9781847691194 Year: 2009 Publisher: Bristol ; Buffalo : Multilingual matters,

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This book explores the bidirectional relationship between language and poverty, from the perspectives of linguistics, language policy and planning, economics, anthropology, and sociology. On the one hand, poverty affects language survival; in modern times the fundamental determinants of language shift and language death are economic. On the other hand, the languages people speak, or don’t speak, can influence their economic status in substantial ways, limiting or facilitating access to jobs and education and full participation in the functions of the society. The issues encompassed by the twin themes of the volume have assumed growing significance in an era of increasing globalization and accelerating change in economies, technologies and traditional social structures. They are of practical concern to people in a wide range of disciplines and professions, including politicians, educators, social workers, language planners, and others who work and live in multilingual contexts.


Book
Language as commodity
Authors: ---
ISBN: 1282873571 9786612873577 1441123989 9781441123985 9781282873575 1847064221 9781847064226 184706423X 9781847064233 Year: 2008 Publisher: London New York Continuum

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Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power


Book
Language and the market society : critical reflections on discourse and dominance.
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ISBN: 041599814X 9780415998147 9780203855997 9781135147006 9781135147044 9781135147051 9780415852449 0415852447 9786612570063 020385599X 1135147051 1282570064 1135147043 Year: 2010 Publisher: London Routledge

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