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Lupton, Ellen

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Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought.Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Graphic arts. --- Commercial art. --- designtheorie --- Bayer Herbert --- Gerstner Karl --- Hara Kenya --- Helfand Jessica --- Heller Steven --- Lasn Kalle --- Lissitzky El --- Lupton Ellen --- Lupton Julia --- McCoy Katherine --- Frej David --- Manovich Lev --- Marinetti Filippo Tommaso --- Moholy-Nagy Laszlo --- Müller-Brockmann Josef --- Rand Paul --- Rock Michael --- Rodchenko Aleksander --- Stepanova Varvara --- Gan Aleksei --- Scher Paula --- Siegel Dmitri --- Tschichold Jan --- van Toorn Jan --- Venturi Robert --- Scott Brown Denise --- Izenour Steven --- Warde Beatrice --- Weingart Wolfgang --- Wild Lorraine --- futurisme --- constructivisme --- typografie --- Bauhaus --- modernisme --- postmodernisme --- 766.01 --- #SBIB:309H240 --- 750.2 --- ontwerpmethodiek --- Andere media (theater, plastische kunsten, strips, affiches, speelautomaten...) --- grafische vormgeving, tijdschriften en seriewerken - verzamelde opstellen --- grafische vormgeving --- Graphic arts --- graphic design --- grafisch ontwerp --- Commercial art --- Grafische vormgeving ; theorie ; ontwerpen --- Grafische vormgevers ; 20ste en 21ste eeuw --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art and industry --- Posters --- Motion picture billboards --- Gebruiksgrafiek ; theorie, filosofie, esthetica