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The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.

Business history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th Century

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Pour ce cinquième numéro, la collection "Jeunes Architectures" s'intéresse au groupe Made In, rassemblant trois jeunes architectes François Charbonnet, Patrick Heiz et Adrien Verschuere qui ont travaillé ensemble pendant trois années sur des projets en Suisse, et en France tels que : - Oberschule Hertin Zug, Schweiz.Concours d'une nouvelle école secondaire et l'extension d'un complexe scolaire existant. - Maison de la Paix, Genève, Suisse. Concours. Organisation Mondiale pour la Paix et Faculté des Hautes Etudes Internationales. - Musée des Beaux-Arts, Lausanne, Suisse. Concours. Collection permanente d'oeuvres sur papier, conservatoire et administration. - Franz Liszt Konzertsaal, Raiding, Osterreich. Concours. Salle de concert 600 places dans la ville natale de Franz List. - Villa Chaille, Apples, Suisse. Résidence privée pour un couple et leurs trois enfants. - Genève 2020, Genève, Suisse. Concours. Vision urbaine pour le réaménagement du territoire Praille-Accacias. - Chateau Cheval Blanc, Saint-Emilion, France. Nouveau Chai et réaménagement du Château

Architecture --- History --- Histoire --- Charbonnet, François --- Heiz, Patrick --- Verschuere, Adrien --- Made in (Firm) --- Architecte --- Création architecturale --- Made in --- Autriche --- France --- Genève --- Lausanne --- 72.039 --- 72.07 --- Architectuur 2001-2006 Made in --- Charbonnet, François °1972 (°Genève, Zwitserland) --- Heiz, Patrick °1973 (°Nyon, Frankrijk) --- Verschuer, Adrien °1976 (°Brussel, België) --- Hedendaagse architectuur. Bouwkunst sinds 1960 --- Architecten. Stedenbouwkundigen A - Z --- Architectuurgeschiedenis 2000 - 2050 --- 72.039 Hedendaagse architectuur. Bouwkunst sinds 1960 --- Charbonnet, François --- Made in. --- Architectuur ; 2001-2006 ; Made in --- Architectuurgeschiedenis ; 2000 - 2050 --- Architecture [Modern ] --- 21st century --- Pictorial works --- Genève (Suisse) --- Conception architecturale

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Nowadays, all over the world, whether in Asia or Latin America, consumers are faced with making choices between products from all countries. In order to understand consumer purchasing decisions, numerous studies have been conducted and have shown the influencing effect of country-of-origin. The chosen subject of this thesis was the impact of "Made in Belgium" on the Vietnamese consumer purchasing behaviour on beers. The main objectives were therefore to establish which variables and factors favour the willingness to buy a Belgian product with a “Made in Belgium” label and to understand the Vietnamese perception of Belgian beers.
Our study was done in two parts. The first being the theoretical part, requiring the reading of many scientific articles and studies in order to understand the factors that influence the purchasing behaviours of consumers and especially the Vietnamese. The country-of-origin was studied in depth in order to ascertain the impact it had on purchasing intentions. The second part, the empirical part, was carried out in two stages. The first part was conducted by interviewing Vietnamese consumers and professionals in the beer sector in Vietnam. The second step was achieved by an online survey reaching a larger number of people, targeted as Vietnamese currently living in Vietnam and who consume beer.
From these two parts, some interesting and significant results have been shown. The main result of this study is that "Made in Belgium" does have an impact on the consumption and perception of Belgian beers by Vietnamese consumers. Indeed, the Vietnamese consider Belgian beers as being of high quality and are fond of foreign beers in general. Moreover, Belgian beer has earned a positive and solid reputation in Vietnam with many consumers considering Belgium to be the best producer in the World.
To conclude, the findings of this thesis may prove to be both thought-provoking and valuable for any Belgian company eager to integrate the Vietnamese market and, more particularly, beer companies. They can now benefit from some constructive insights regarding the perception of Belgium in Vietnam as well as the impact of Made in Belgium on the purchasing behaviour of the Vietnamese.

country-of-origin --- Made in Belgium --- consumer behaviour --- buying decision --- beer consumption --- perception --- Vietnamese consumer --- consumer ethnocentrism --- social prestige --- brand familiarity --- Sciences économiques & de gestion > Marketing

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Classics of Danish modern design, the furniture of Kai Kristiansen is durable, functional and adaptable — and still in demand globally. Written in conjunction with the designer, Kai Kristiansen: An Industrious Designer is the first overview of his more than 70-year career and prolific output. The copiously illustrated biography reveals how his basic tenets of economy, ecology and common sense influenced the manufacturing processes of the furniture industry outside the spotlight of Copenhagen. Looking back at his life and career, he now tells his own story, sharing his approach, experiences, and visions.

(Produktform)Paperback / softback --- Stuhl --- Möbel --- Kai Kristiansen --- Made in Denmark --- Sisse Bro --- Model 42 --- Design --- (VLB-WN)1585: Hardcover, Softcover / Kunst/Innenarchitektur, Design

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Anderson, George, -- 1760-1796 -- General view of the variations which have been made in the affairs of the East-India Company --- East India Company --- Melville