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Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing
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ISBN: 9780691246499 0691246491 Year: 2022 Publisher: Princeton University Press

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Abstract

A revealing look at how user behavior is powering deep social divisions online-and how we might yet defeat political tribalism on social mediaIn an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves.Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off-detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research.Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts

Keywords

Social media. --- Social media and society. --- Advertising. --- Advertising. --- Americans. --- Barack Obama. --- Bill Clinton. --- Breitbart News. --- Brendan Nyhan. --- Bullying. --- Bumpus. --- Cambridge Analytica. --- Campaign manager. --- Computational social science. --- Conspiracy theory. --- Copyright. --- Criticism. --- Culture war. --- Dan Ariely. --- Disease. --- Duke University. --- Echo chamber (media). --- Emerging technologies. --- Entrepreneurship. --- Extremism. --- Facebook. --- Fake news. --- Family income. --- Field experiment. --- Filter bubble. --- Finding. --- Google Search. --- Gun control. --- Harassment. --- Hillary Clinton. --- Human behavior. --- Hypocrisy. --- Identity politics. --- Ideology. --- Illegal immigration. --- Immigration. --- Instagram. --- Jim Moody. --- Leon Festinger. --- Make America Great Again. --- Mark Zuckerberg. --- Mass media. --- Misinformation. --- Muzafer Sherif. --- My Father. --- Nancy Pelosi. --- Narrative. --- National Science Foundation. --- News. --- Newspaper. --- Nonprofit organization. --- Online and offline. --- Online dating service. --- Opinion poll. --- Pew Research Center. --- Police officer. --- Political campaign. --- Political party. --- Political science. --- Politician. --- Politics. --- Prejudice. --- Public opinion. --- Public sphere. --- Pundit. --- Racism. --- Radicalization. --- Republican Party (United States). --- Reputation. --- Respondent. --- Robert Mueller. --- Rumor. --- Russell Sage Foundation. --- Scientist. --- Silicon Valley. --- Smartphone. --- Social environment. --- Social group. --- Social inequality. --- Social isolation. --- Social issue. --- Social media. --- Social psychology. --- Social science. --- Social status. --- Sociology. --- Tax reform. --- Technology. --- The New York Times. --- The Other Hand. --- Their Lives. --- Tribalism. --- Twitter. --- United States. --- Voter turnout. --- Website. --- What Happened. --- YouTube.

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