Listing 1 - 10 of 23 | << page >> |
Sort by
|
Choose an application
Choose an application
The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include: * an overview of the McDonald's Corporation's deve
Choose an application
Choose an application
Choose an application
« Le livre d'Hélène Weber est l'aboutissement d'une aventure humaine et intellectuelle fascinante. Elle raconte comment elle a adhéré passionnément à l'univers de McDonald's quand, jeune étudiante, elle est allée y travailler pour payer ses études. Comment elle s'est investie de plus en plus, professionnellement et affectivement, parce que cette entreprise semblait pouvoir combler ses aspirations les plus profondes. Elle nous décrit "par le menu" un univers dont on ne connaît généralement que la vitrine. Elle nous invite à rentrer dans la cuisine, l'arrière-cour, les dessous. Elle nous décrit les procédures, les modes d'organisation, les activités, le travail concret. Mais aussi la vie du personnel, la subjectivité mobilisée dans la recherche de reconnaissance, dans la compétition pour améliorer les résultats, dans l'exigence du toujours plus. Elle raconte comment l'immersion dans l'entreprise s'est renversée au sens où elle s'est retrouvée immergée par l'entreprise, avant de tenter de se dégager de son emprise puis d'essayer de comprendre pourquoi et comment elle avait pu se laisser prendre et adhérer avec tant de passion à un travail somme toute peu exaltant. C'est sans doute le dévoilement de cette adhésion massive qui est la "découverte" la plus importante de ce livre, et comment une question fondamentalement existentielle est devenue une question sociologique. » Vincent de Gaulejac
Organizational sociology. --- Industrial management. --- McDonald's Corporation.
Choose an application
"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability"--
International business enterprises --- History. --- McDonald's Corporation --- Coca-Cola Company
Choose an application
Anthropologist Steve Striffler begins this book in a poultry processing plant, drawing on his own experiences there as a worker. He also reports on the way chickens are raised today and how they are consumed. What he discovers about America's favorite meat is not just unpleasant but a powerful indictment of our industrial food system. The process of bringing chicken to our dinner tables is unhealthy for all concerned-from farmer to factory worker to consumer. The book traces the development of the poultry industry since the Second World War, analyzing the impact of such changes as the destruction of the family farm, the processing of chicken into nuggets and patties, and the changing makeup of the industrial labor force. The author describes the lives of immigrant workers and their reception in the small towns where they live. The conclusion is clear: there has to be a better way. Striffler proposes radical but practical change, a plan that promises more humane treatment of chickens, better food for the consumer, and fair payment for food workers and farmers.
Chicken industry --- Poultry plants --- History. --- McDonald's Corporation.
Choose an application
This case study explores how McDonald's differentiates its brand and products for consumers from different cultures.
Branding (Marketing) --- Brand name products. --- Consumer behavior --- McDonald's Corporation.
Choose an application
Fast food restaurants --- Globalization --- Social aspects --- McDonald's Corporation. --- East Asia --- Social life and customs.
Choose an application
This case study examines a failed McDonald's contract in Beijing to illustrate how favor reciprocity and reputation are key aspects of successful business partnerships and ventures in China.
Business networks. --- China --- Social life and customs. --- Business networks --- Corporate culture --- McDonald's Corporation.
Listing 1 - 10 of 23 | << page >> |
Sort by
|