Listing 1 - 10 of 23 << page
of 3
>>
Sort by

Book
Die wahre Geschichte von McDonald's : Erzählt von Gründer Ray Kroc
Author:
ISBN: 3960920946 Year: 2020 Publisher: München : FBV,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Working for McDonald's in Europe
Author:
ISBN: 1134620799 1134620802 1280049847 0203006461 9786610049844 9780203006467 9780415207867 041520786X 9780415207874 0415207878 9781280049842 041520786X 0415207878 Year: 2000 Publisher: New York, N.Y. Routledge

Loading...
Export citation

Choose an application

Bookmark

Abstract

The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include: * an overview of the McDonald's Corporation's deve

Working for McDonald's in Europe : the unequal struggle
Author:
ISBN: 0415207878 Year: 2000 Publisher: London Routledge

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
McDonald's : behind the arches
Author:
Year: 1986 Publisher: Toronto New York [etc.] Bantam Books

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Du ketchup dans les veines : pratiques managériales et illusions, le cas McDonald's
Authors: ---
ISBN: 2749230098 Year: 2011 Publisher: Toulouse, France : Érès,

Loading...
Export citation

Choose an application

Bookmark

Abstract

« Le livre d'Hélène Weber est l'aboutissement d'une aventure humaine et intellectuelle fascinante. Elle raconte comment elle a adhéré passionnément à l'univers de McDonald's quand, jeune étudiante, elle est allée y travailler pour payer ses études. Comment elle s'est investie de plus en plus, professionnellement et affectivement, parce que cette entreprise semblait pouvoir combler ses aspirations les plus profondes. Elle nous décrit "par le menu" un univers dont on ne connaît généralement que la vitrine. Elle nous invite à rentrer dans la cuisine, l'arrière-cour, les dessous. Elle nous décrit les procédures, les modes d'organisation, les activités, le travail concret. Mais aussi la vie du personnel, la subjectivité mobilisée dans la recherche de reconnaissance, dans la compétition pour améliorer les résultats, dans l'exigence du toujours plus. Elle raconte comment l'immersion dans l'entreprise s'est renversée au sens où elle s'est retrouvée immergée par l'entreprise, avant de tenter de se dégager de son emprise puis d'essayer de comprendre pourquoi et comment elle avait pu se laisser prendre et adhérer avec tant de passion à un travail somme toute peu exaltant. C'est sans doute le dévoilement de cette adhésion massive qui est la "découverte" la plus importante de ce livre, et comment une question fondamentalement existentielle est devenue une question sociologique. » Vincent de Gaulejac


Book
Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015
Author:
ISBN: 9004678840 Year: 2023 Publisher: Leiden, Netherlands : BRILL,

Loading...
Export citation

Choose an application

Bookmark

Abstract

"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability"--


Book
Chicken : the dangerous transformation of America's favorite food
Author:
ISBN: 1281730068 9786611730062 0300128169 Year: 2005 Publisher: New Haven : Yale University Press,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Anthropologist Steve Striffler begins this book in a poultry processing plant, drawing on his own experiences there as a worker. He also reports on the way chickens are raised today and how they are consumed. What he discovers about America's favorite meat is not just unpleasant but a powerful indictment of our industrial food system. The process of bringing chicken to our dinner tables is unhealthy for all concerned-from farmer to factory worker to consumer. The book traces the development of the poultry industry since the Second World War, analyzing the impact of such changes as the destruction of the family farm, the processing of chicken into nuggets and patties, and the changing makeup of the industrial labor force. The author describes the lives of immigrant workers and their reception in the small towns where they live. The conclusion is clear: there has to be a better way. Striffler proposes radical but practical change, a plan that promises more humane treatment of chickens, better food for the consumer, and fair payment for food workers and farmers.


Film
McDonalds : customising a universal brand image
Author:
Year: 2019 Publisher: London : Henry Stewart Talks,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This case study explores how McDonald's differentiates its brand and products for consumers from different cultures.

Golden arches east : McDonald's in East Asia
Author:
ISBN: 0804749884 0804749892 9780804749886 9780804749893 Year: 2006 Publisher: Stanford (Calif.) : Stanford University Press,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Film
Guanxi and McDonald's
Author:
Year: 2016 Publisher: London : Henry Stewart Talks,

Loading...
Export citation

Choose an application

Bookmark

Abstract

This case study examines a failed McDonald's contract in Beijing to illustrate how favor reciprocity and reputation are key aspects of successful business partnerships and ventures in China.

Listing 1 - 10 of 23 << page
of 3
>>
Sort by