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Book
Nontraditional media in marketing and advertising
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ISBN: 9781412997614 Year: 2014 Publisher: Los Angeles : SAGE,

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A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where alternative media is headed. Key features of this book include: specific alternative media methods are discussed in separate chapters, including electronic and social media, mobile media, out-of-home and transit media, and direct marketing and sales; numerous real-world case and visual examples are provided, including augmented reality, mobile GPS couponing, interactive television, cinema advertising, live mobile billboards, poster campaigns and many more; checklists are included to provide students with a step-by-step guide to how to incorporate alternative media into future marketing campaigns; and, critical thinking questions and exercises are provided to guide students in their own alternative media marketing efforts.


Book
Devenons des medi@s alternatifs ! : guide des médias alternatifs et des sources d'information différentes
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ISBN: 295275750X Year: 2006 Publisher: Lyon : Le petit gavroche,

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Book
Challenging the news : the journalism of alternative and community media
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ISBN: 9780230243569 9780230243576 Year: 2011 Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,

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Community media journalists are, in essence, "filling in the gaps" left by mainstream news outlets. Forde's extensive 10 year study now develops an understanding of the journalistic practices at work in independent and community news organizations. "Challenging the News" provides an inside glimpse into alternative and independent media journalism in the UK, US and Australia and is the first work to focus on providing practice-based examples of alternative journalism. This book examines the nature of alternative and community media outlets, focusing on the news structures and journalistic practices at work to develop an understanding of the journalistic practices at work in independent and community news organisations. Specifically, this study looks at the role of the alternative journalist -- how do they get their news ideas and what drives their decisions? What motivates them and how does this impact on the journalism they practice? Although up to date and topical, historical sections on the UK, US and Australian independent and alternative media also provide a useful comparative context.


Book
Médias autonomes : nourrir la résistance et la dissidence
Authors: --- --- ---
ISBN: 9782895960256 2895960259 Year: 2006 Publisher: Montréal : [Yvry-sur-Seine] : Lux Editeur, CEDIF,

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Book
Alternative journalism
Authors: ---
ISBN: 9781412947039 9781412947022 Year: 2008 Publisher: London ; Thousand Oaks, Calif. : Sage,


Book
The Routledge companion to alternative and community media
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ISBN: 9780415644044 9781315717241 9781317509394 9781317509400 0415644046 Year: 2015 Publisher: Abingdon : Routledge,

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The Routledge Companion to Alternative and Community Media provides an authoritative and comprehensive examination of the diverse forms, practices and philosophies of alternative and community media across the world. The volume offers a multiplicity of perspectives to examine the reasons why alternative and community media arise, how they develop in particular ways and in particular places, and how they can enrich our understanding of the broader media landscape and its place in society. The 50 chapters present a range of theoretical and methodological positions, and arguments to demonstrate the dynamic, challenging and innovative thinking around the subject; locating media theory and practice within the broader concerns of democracy, citizenship, social exclusion, race, class and gender. In addition to research from the UK, the US, Canada, Europe and Australia, the Companion also includes studies from Colombia, Haiti, India, South Korea and Zimbabwe, enabling international comparisons to be made and also allowing for the problematisation of traditional - often Western - approaches to media studies. By considering media practices across a range of cultures and communities, this collection is an ideal companion to the key issues and debates within alternative and community media.


Book
Animal spirits : a bestiary of the commons
Authors: ---
ISBN: 9789056626631 9056626639 Year: 2008 Publisher: Rotterdam : [Amsterdam] : NAi Publishers ; Institute of Network Cultures,


Book
Understanding alternative media
Authors: --- ---
ISBN: 9780335222117 0335222110 0335222102 9780335222100 1281331058 0335235050 9780335235056 Year: 2008 Publisher: Berkshire Berkshire Open University Press McGraw-Hill

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What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? The text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightfull look at the renewed importance of this form of communication

The alternative media handbook.
Authors: --- ---
ISBN: 9780415359665 9780415359658 9780203821213 9781136755682 9781136755729 9781136755736 Year: 2007 Publisher: Abingdon Routledge


Book
Encyclopedia of social movement media
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ISBN: 9780761926887 0761926887 Year: 2011 Publisher: Thousand Oaks : Sage Publications,

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Includes more than 250 essays on the varied experiences of social movement media throughout the world in the 20th and 21st centuries.

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