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ISBN: 0749442573 Year: 2004 Publisher: London Kogan Page
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Merktrouw --- Merkbeleid --- Marketing --- Casestudies --- Branding --- Casestudy --- Financiewezen
ISBN: 0566080249 Year: 1998 Publisher: Aldershot Gower
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Loyaliteit --- Merktrouw --- Branding --- Klantenbinding --- Marketing --- Casestudy
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ISBN: 9080376140 Year: 1998 Publisher: Amsterdam SWOCC : Stichting Wetenschappelijk Onderzoek Commerciële Communicatie
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Merkbeleid --- Relatiemarketing --- Merktrouw --- Consumentengedrag --- Merkwaarde --- Klantenbinding
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ISBN: 9075270372 Year: 2002 Publisher: Amsterdam Genootschap voor Reclame
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Consumentengedrag --- Marketing --- Consumentenpsychologie --- Merktrouw --- Klantenbinding --- Klantentevredenheid
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ISBN: 9080376175 Year: 1999 Publisher: Amsterdam SWOCC : Stichting Wetenschappelijk Onderzoek Commerciële Communicatie
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Reclame --- Merktrouw --- Merkwaarde --- Positionering --- Effectiviteit --- Reclame-effectiviteit
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ISBN: 9014068182 Year: 2000 Publisher: Alphen aan den Rijn Samsom Uitgeverij
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Relatiemarketing --- Klantenbinding --- Klantgericht ondernemen --- Merktrouw --- Loyaliteit
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ISBN: 9789013072693 Year: 2010 Publisher: Deventer Kluwer
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Plaintes Klachten --- Klachtenbehandeling --- Klantenbinding --- Reputaties --- Kwaliteitsmanagement --- Merktrouw --- Klantgericht ondernemen --- Reputatie
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ISBN: 9043005215 Year: 2001 Publisher: Amsterdam Pearson Education
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Klantenbinding --- Loyaliteit --- Merkbeleid --- Merkstrategieën --- Merktrouw --- Marketing --- Merkstrategie --- Financiewezen
Book
ISBN: 9076802165 Year: 2004 Publisher: Amsterdam SWOCC : Stichting Wetenschappelijk Onderzoek Commerciële Communicatie
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Merktrouw --- Consumentengedrag --- Consumentenpsychologie --- Marketing --- Marketingresearch --- Economische crisis --- Marktonderzoek
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ISBN: 9075432070 Year: 1996 Publisher: Utrecht F&G Publishing
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Marketing --- Klantgericht ondernemen --- Klantenbinding --- Merktrouw --- Loyaliteit --- Retentiemarketing --- Database marketing
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