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Marketing --- Milieu --- Milieumarketing --- Marketingcommunicatie --- Marketingstrategie --- Ecologie

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Ecologie --- Milieu --- Milieubeleid --- Milieumarketing --- Duurzaam ondernemen --- Maatschappelijk Verantwoord Ondernemen

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Réflexion sur les effets contre-productifs dans l'opinion publique de la communication des entreprises en matière de développement durable.

Mass media and the environment --- Environmental protection --- Sustainable development reporting --- Industrial management --- Communication in the environmental sciences --- Communication in organizations --- Press coverage --- Environmental aspects --- Sustainable development --- Communication en environnement --- Gestion d'entreprise --- Développement durable --- Aspect de l'environnement --- Ecologie --- Milieu --- Verantwoord ondernemen --- Milieumarketing --- Communicatie --- Maatschappelijk Verantwoord Ondernemen --- Duurzaam ondernemen --- Gezondheidszorg --- Druktechniek --- Bouwsector --- Stadsvernieuwing --- Environmental protection - Press coverage --- Industrial management - Environmental aspects

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Business policy --- MVO (maatschappelijk verantwoord ondernemen) --- 460 Economie --- 174.4 --- 658.8 marketing --- developpement durable --- ondernemingsbeleid --- 504.062 duurzaamheid --- .001.7 innovatie --- Ondernemingen --- 174.4 Bedrijfsethiek. Zakenmoraal --- Bedrijfsethiek. Zakenmoraal --- duurzame ontwikkeling --- politique de l'entreprise --- Duurzaam ondernemen --- Duurzame ontwikkeling --- Strategisch management --- Milieumarketing --- Verantwoord ondernemen --- Maatschappelijk Verantwoord Ondernemen --- Kostenbeheersing

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In "Groene leugens' laat Kathrin Hartmann zien dat consumenten steeds meer doordrongen raken van hun te grote ecologische voetafdruk. Ze kopen steeds vaker hun producten bij bedrijven die milieuvriendelijke beloftes te doen. Maar zijn die bedrijven allemaal wel echt zo milieuvriendelijk? Nou nee. Producenten maken zich schuldig aan "greenwashing'. Ze "doen groen', maar gaan ondertussen door met hun destructieve wijze van produceren. Zo is er het bedrog van BP waarmee het zijn aandeel in de grootste olieramp ter wereld wil verbergen. Of George Clooney, die ons namens Nestlé wil laten geloven dat de cupjes van Nespresso duurzaam gemaakt worden. En de consument? Die wil deze "groene leugens' maar wat graag geloven. Want we willen wel groener leven, zolang we maar niet onze consumptie hoeven aan te passen.Groene leugens is een confronterend boek, maar Kathrin Hartmann geeft haar lezers uiteindelijk ook een optimistische boodschap mee: de wereld verbeteren is zo moeilijk niet, want het begint gewoon bij jezelf. Bron : http://www.bol.com

duurzame ontwikkeling --- Environmental protection. Environmental technology --- milieu --- MVO (maatschappelijk verantwoord ondernemen) --- marketingstrategie --- BPB9999 --- Milieu en economie --- Production management --- Consumer behavior --- Relation between energy and economics --- BPB1901 --- Développement durable --- Comportement du consommateur --- Entreprise multinationale --- 504 --- Duurzame ontwikkeling --- Consumentengedrag --- Multinationale onderneming --- Milieumarketing --- Duurzaamheid --- Merkstrategieën --- Merkbeleid --- Duurzaam ondernemen --- consumptie --- marketing --- intrapriża multinazzjonali --- întreprinderi multinaționale --- multinacionális vállalat --- multinationale onderneming --- multinacionalno poduzeće --- multinationales Unternehmen --- hargmaine ettevõte --- мултинационално претпријатие --- πολυεθνική επιχείρηση --- мултинационално предузеће --- empresa multinacional --- ndërmarrje shumëkombëshe --- nadnárodní společnost --- impresa multinazionale --- nadnárodná korporácia --- tarptautinio verslo įmonė --- przedsiębiorstwo wielonarodowe --- multinacionalna družba --- многонационално предприятие --- daudznacionāls uzņēmums --- monikansallinen yhtiö --- multinational enterprise --- multinational virksomhed --- multinationellt företag --- corporații multinaționale --- multinacionální korporace --- impresa internazionale --- multinationale vennootschap --- impresa planetaria --- shumëkombësh --- multinationalt selskab --- multinational corporation --- kompani shumëkombëshe --- nadnárodní firma --- daugiašalė kompanija --- société multinationale --- nadnárodná spoločnosť --- πολυεθνική --- multinationale --- мултинационална корпорација --- mnohonárodní společnost --- società multinazionale --- multinacionális vállalkozás --- hargmaine äriühing --- multinational company --- nadnárodní korporace --- riikidevaheline --- multinacional --- starptautiska korporācija --- società internazionale --- πολυεθνική εταιρία --- korporatë shumëkombëshe --- hargmaine korporatsioon --- multinaționale --- Multi --- multinational --- multi --- sociedade multinacional --- daugiašalė įmonė --- companii multinaționale --- многунационално претпријатие --- multinazionale --- multinationale Gesellschaft --- mezinárodní podnik --- multinationellt bolag --- nadnárodný --- multinacionális társaság --- monikansallinen yritys --- multinacionalna kompanija --- мултинационална компанија --- sociedad multinacional --- consumer behaviour --- потребителско поведение --- imġiba tal-konsumatur --- forbrugeradfærd --- однесување на потрошувачите --- konsumentbeteende --- tarbijakäitumine --- sjellje e konsumatorit --- συμπεριφορά του καταναλωτή --- vartotojo elgesys --- comportamiento del consumidor --- vedenje potrošnika --- comportamento del consumatore --- comportamentul cumpărătorului --- consumentengedrag --- понашање потрошача --- patērētāju uzvedība --- kulutuskäyttäytyminen --- zachowanie konsumenta --- chování spotřebitele --- fogyasztói magatartás --- spotrebiteľské správanie --- comportamento do consumidor --- ponašanje potrošača --- Verbraucherverhalten --- spotřebitelské chování --- tarbimiskäitumine --- spotřební chování --- darnus vystymasis --- fenntartható fejlődés --- održivi razvoj --- дълготрайно развитие --- varig udvikling --- одржлив развој --- żvilupp sostenibbli --- trvalo udržateľný rozvoj --- säästev areng --- hållbar utveckling --- zhvillim i qëndrueshëm --- одрживи развој --- sustainable development --- kestävä kehitys --- desenvolvimento sustentável --- trvale udržitelný rozvoj --- αειφόρος ανάπτυξη --- dauerhafte Entwicklung --- dezvoltare durabilă --- sviluppo sostenibile --- ekorozwój --- ilgtspējīga attīstība --- desarrollo sostenible --- trajnostni razvoj --- bioekonomie --- bioekonómia --- développement soutenable --- bioenergetyka --- ekorazvoj --- développement viable --- trvalý rozvoj --- tvarioji plėtra --- bæredygtig udvikling --- ekološko utemeljeni razvoj --- økologisk udvikling --- οικοανάπτυξη --- udržateľný rozvoj --- bioøkonomi --- bioeconomía --- sviluppo praticabile --- desenvolvimento sustentado --- desenvolvimento durável --- bioéconomie --- ecodesenvolvimento --- ecodesarrollo --- bioekonomija --- bio-economie --- eco-ontwikkeling --- ökológiai fejlődés --- βιοοικονομία --- биоекономија --- rozvoj udržitelný --- nachhaltige Entwicklung --- eco-development --- umweltgerechte Entwicklung --- βιώσιμη ανάπτυξη --- jätkusuutlik areng --- ekologicky uvědomělý rozvoj --- sviluppo durevole --- ökologische Entwicklung --- ecosviluppo --- bio-ekonomiska attīstība --- ekologinė plėtra --- bio-economy --- bioeconomia --- bioökonoomia --- ekozhvillim --- bioekonomia --- écodéveloppement --- bioekonomi --- bioekonomika --- uthållig utveckling --- Biowirtschaft --- еколошки развој --- zrównoważony rozwój --- biogazdaság --- bioeconomy --- σταθερή και διαρκής ανάπτυξη --- desenvolvimento viável --- zukunftsfähige Entwicklung --- desarrollo duradero --- Merkstrategie --- fiontar ilnáisiúnta --- iompraíocht tomhaltóirí --- forbairt inbhuanaithe --- Développement durable