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The authors developed an Army Enlistment Options Optimizer approach that creates bundles of bonus and non-bonus enlistment incentives, often paired with smaller, supplemental bonuses. If implemented, potential recruits would choose the bundle they most value from those available according to job type, term length, recruit characteristics, and recruiting environment. This gives recruits greater agency in choosing their enlistment options, potentially increasing satisfaction and enlistments. At the same time, the recruit cohorts would have the characteristics desired by the Army and the Army would benefit from cost savings resulting from reduced bonus expenditures. Through two surveys of young adults ages 18–27, the authors found that non-bonus incentives were as attractive as bonuses of
Recruiting and enlistment. --- Military Career Field Management --- Military Compensation --- Military Recruitment --- United States Army --- Recrutement des armées. --- United States. --- Recruiting, enlistment, etc. --- Personnel management. --- United States --- Armed Forces --- Pay, allowances, etc.
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