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A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising

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Abstract

The U.S. Army uses a variety of resources and tools to achieve its recruiting mission each year. In this report, the authors present results from an updated version of RAND Corporation's Recruiting Resource Model (RRM), a multipart statistical model that explores how trade-offs between key recruiting resources (bonuses, advertising, and recruiters) affect the Army's ability to achieve recruiting goals and the cost of doing so. They use the RRM to analyze the mix and level of resources required to meet the recruiting mission under alternative recruiting environments and recruit eligibility policies. The RRM was updated to include more recent data to analyze the relationship between resource inputs and recruiting outcomes while incorporating the use of digital advertising, which has become an increasingly important recruiting resource in recent years. Consistent with previous iterations of the model, the results indicate that television advertising and, to a lesser extent, recruiters have positive associations with contract production and that these inputs are relatively more cost-effective than bonuses. This research can help inform how the Army might move resources in a variety of recruiting environments. Making marginal changes along these lines in a purposeful manner over time—either broadly or at a more local level (as might be done in an experimental setting)—would be an appropriate first step in implementing the recommendations that arose from this research.


Book
Army Enlistment Options Optimizer: Research Approach, Findings, and Implications
Authors: ---
Year: 2023 Publisher: RAND Corporation

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The authors developed an Army Enlistment Options Optimizer approach that creates bundles of bonus and non-bonus enlistment incentives, often paired with smaller, supplemental bonuses. If implemented, potential recruits would choose the bundle they most value from those available according to job type, term length, recruit characteristics, and recruiting environment. This gives recruits greater agency in choosing their enlistment options, potentially increasing satisfaction and enlistments. At the same time, the recruit cohorts would have the characteristics desired by the Army and the Army would benefit from cost savings resulting from reduced bonus expenditures. Through two surveys of young adults ages 18–27, the authors found that non-bonus incentives were as attractive as bonuses of

PTSD compensation and military service
Author:
ISBN: 1280941413 9786610941414 0309105536 9780309105538 9780309105521 0309105528 0309134021 Year: 2007 Publisher: Washington, D.C. : National Academies Press,

Reforming the military retirement system
Authors: --- --- --- ---
ISBN: 0585380066 9780585380063 0833024639 9780833024633 Year: 1997 Publisher: Santa Monica, Calif. : Rand,

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The authors summarize the principal features of a model of military compensation developed by the authors earlier and use it to analyze the effects of converting the current military retirement system to an alternative system patterned after the Federal Employees Retirement System. The three parts of the alternative system are a retirement plan similar to that for civil service employees, a 7 percent across-the-board pay increase to counteract mandatory contributions under the new plan, and a set of retention bonuses targeted to address any retention problems. Because the alternative system may not create the services' desired seniority profiles, a larger set of pay raises, retention bonuses, and/or separation payments would be added. In addition, the authors recommend that pay raises be skewed--be higher in the higher ranks. The authors consider the implications of this proposal in terms of the effects on cost, force size and structure, productivity, and force management flexibility.


Book
Claiming Union Widowhood : race, respectability, and poverty in the post-emancipation South
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ISBN: 1478090405 1478010258 1478012838 1478011327 Year: 2020 Publisher: Durham : Duke University Press,

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"Brandi Clay Brimmer analyzes the US pension system from the perspective of poor black women in the period before, during, and after the Civil War outlines the struggles of mothers, wives, and widows of black Union soldiers to claim rights in the face of unjust legislation."--


Book
Governing the dead : martyrs, memorials, and necrocitizenship in modern China
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ISBN: 9781501756511 1501756524 1501756508 1501756516 9781501756528 9781501756504 Year: 2021 Publisher: Ithaca ; London : Cornell University Press

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The Nationalist policies of glorifying and compensating the loyal dead in an age of catastrophic destruction left an important legacy: violence came to be celebrated rather than lamented.


Book
America's wars
Authors: ---
ISBN: 128034010X 9786610340101 0471206873 Year: 2002 Publisher: Washington, DC : U.S. Dept. of Veteran Affairs, Office of Public Affairs

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A complete guide to every war America has ever been involved in From early colonial skirmishes to the deployment of US troops in Kosovo in 2000, Americas Wars provides detailed coverage of each of Americas wars, including all of the hard facts and figures of the battles.


Periodical
Annual benefits report.
Author:
ISSN: 19496028 Year: 1998 Publisher: Washington, DC : Dept. of Veterans Affairs, Veterans Benefits Administration

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Keywords

Veterans --- Military pensions --- Military pensions. --- Services for --- Services for. --- United States. --- Military compensation --- Naval pensions --- Pensions, Military --- Pensions, Naval --- Soldiers --- Veterans' benefits --- Veterans' pensions --- War pensions --- Pensions --- Combat veterans --- Ex-military personnel --- Ex-service men --- Military veterans --- Returning veterans --- Vets (Veterans) --- War veterans --- Armed Forces --- Retired military personnel --- VBA --- ABŞ --- ABSh --- Ameerika Ühendriigid --- America (Republic) --- Amerika Birlăshmish Shtatlary --- Amerika Birlăşmi Ştatları --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- Amerika Qushma Shtattary --- Amerika (Republic) --- Amerikai Egyesült Államok --- Amerikanʹ Veĭtʹsėndi͡avks Shtattnė --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Amerikas Forenede Stater --- Amerikayi Miatsʻyal Nahangner --- Ameriketako Estatu Batuak --- Amirika Carékat --- AQSh --- Ar. ha-B. --- Arhab --- Artsot ha-Berit --- Artzois Ha'bris --- Bí-kok --- Ē.P.A. --- É.-U. --- EE.UU. --- Egyesült Államok --- ĒPA --- Estados Unidos --- Estados Unidos da América do Norte --- Estados Unidos de América --- Estaos Xuníos --- Estaos Xuníos d'América --- Estatos Unitos --- Estatos Unitos d'America --- Estats Units d'Amèrica --- Ètats-Unis d'Amèrica --- États-Unis d'Amérique --- ÉU --- Fareyniḳṭe Shṭaṭn --- Feriene Steaten --- Feriene Steaten fan Amearika --- Forente stater --- FS --- Hēnomenai Politeiai Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Istadus Unidus --- Jungtinės Amerikos valstybės --- Mei guo --- Mei-kuo --- Meiguo --- Mî-koet --- Miatsʻyal Nahangner --- Miguk --- Na Stàitean Aonaichte --- NSA --- S.U.A. --- SAD --- Saharat ʻAmērikā --- SASht --- Severo-Amerikanskie Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Si͡evero-Amerikanskīe Soedinennye Shtaty --- Sjedinjene Američke Države --- Soedinennye Shtaty Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Soedinennye Shtaty Si͡evernoĭ Ameriki --- Spojené obce severoamerické --- Spojené staty americké --- SShA --- Stadoù-Unanet Amerika --- Stáit Aontaithe Mheiriceá --- Stany Zjednoczone --- Stati Uniti --- Stati Uniti d'America --- Stâts Unîts --- Stâts Unîts di Americhe --- Steatyn Unnaneysit --- Steatyn Unnaneysit America --- SUA --- Sŭedineni amerikanski shtati --- Sŭedinenite shtati --- Tetã peteĩ reko Amérikagua --- U.S. --- U.S.A. --- United States of America --- Unol Daleithiau --- Unol Daleithiau America --- Unuiĝintaj Ŝtatoj de Ameriko --- US --- USA --- Usono --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Vereinigte Staaten --- Vereinigte Staaten von Amerika --- Verenigde State van Amerika --- Verenigde Staten --- VS --- VSA --- Wááshindoon Bikéyah Ałhidadiidzooígíí --- Wilāyāt al-Muttaḥidah --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Yhdysvallat --- Yunaeted Stet --- Yunaeted Stet blong Amerika --- ZDA --- Združene države Amerike --- Zʹi͡ednani Derz͡havy Ameryky --- Zjadnośone staty Ameriki --- Zluchanyi͡a Shtaty Ameryki --- Zlucheni Derz͡havy --- ZSA


Periodical
Military service credit under the Civil Service Retirement System.
Authors: ---
ISSN: 19369654 Year: 1989 Publisher: [Washington, D.C.] : U.S. Office of Personnel Management, Retirement and Insurance Service

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Keywords

Military pensions --- Postemployment benefits --- Military pensions. --- Postemployment benefits. --- United States. --- Benefits, Postemployment --- Non-pension benefits --- Post-employment benefits --- Post-retirement benefits --- Postretirement benefits --- Retirement benefits --- Employee fringe benefits --- Military compensation --- Naval pensions --- Pensions, Military --- Pensions, Naval --- Soldiers --- Veterans' benefits --- Veterans' pensions --- War pensions --- Pensions --- AB --- ABSh --- Ameerika Ühendriigid --- America (Republic) --- Amerika Birlăshmish Shtatlary --- Amerika Birlăşmi Ştatları --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- Amerika Qushma Shtattary --- Amerika (Republic) --- Amerikai Egyesült Államok --- Amerikanʹ Veĭtʹsėndi͡avks Shtattn --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Amerikas Forenede Stater --- Amerikayi Miatsʻyal Nahangner --- Ameriketako Estatu Batuak --- Amirika Carékat --- AQSh --- Ar. ha-B. --- Arhab --- Artsot ha-Berit --- Artzois Ha'bris --- Bí-kok --- Ē.P.A. --- EE.UU. --- Egyesült Államok --- ĒPA --- Estados Unidos --- Estados Unidos da América do Norte --- Estados Unidos de América --- Estaos Xuníos --- Estaos Xuníos d'América --- Estatos Unitos --- Estatos Unitos d'America --- Estats Units d'Amèrica --- Ètats-Unis d'Amèrica --- États-Unis d'Amérique --- Fareyniḳṭe Shṭaṭn --- Feriene Steaten --- Feriene Steaten fan Amearika --- Forente stater --- FS --- Hēnomenai Politeiai Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Istadus Unidus --- Jungtinės Amerikos valstybės --- Mei guo --- Mei-kuo --- Meiguo --- Mî-koet --- Miatsʻyal Nahangner --- Miguk --- Na Stàitean Aonaichte --- NSA --- S.U.A. --- SAD --- Saharat ʻAmērik --- SASht --- Severo-Amerikanskie Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Si͡evero-Amerikanskīe Soedinennye Shtaty --- Sjedinjene Američke Države --- Soedinennye Shtaty Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Soedinennye Shtaty Si͡evernoĭ Ameriki --- Spojené obce severoamerick --- Spojené staty americk --- SShA --- Stadoù-Unanet Amerika --- Stáit Aontaithe Mheirice --- Stany Zjednoczone --- Stati Uniti --- Stati Uniti d'America --- Stâts Unîts --- Stâts Unîts di Americhe --- Steatyn Unnaneysit --- Steatyn Unnaneysit America --- SUA --- Sŭedineni amerikanski shtati --- Sŭedinenite shtati --- Tetã peteĩ reko Amérikagua --- U.S. --- U.S.A. --- United States of America --- Unol Daleithiau --- Unol Daleithiau America --- Unuiĝintaj Ŝtatoj de Ameriko --- US --- USA --- Usono --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Vereinigte Staaten --- Vereinigte Staaten von Amerika --- Verenigde State van Amerika --- Verenigde Staten --- VS --- VSA --- Wááshindoon Bikéyah Ałhidadiidzooígí --- Wilāyāt al-Muttaḥidah --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Yhdysvallat --- Yunaeted Stet --- Yunaeted Stet blong Amerika --- ZDA --- Združene države Amerike --- Zʹi͡ednani Derz͡havy Ameryky --- Zjadnośone staty Ameriki --- Zluchanyi͡a Shtaty Ameryki --- Zlucheni Derz͡havy --- ZSA --- ABŞ --- Amerikanʹ Veĭtʹsėndi͡avks Shtattnė --- É.-U. --- ÉU --- Saharat ʻAmērikā --- Spojené obce severoamerické --- Spojené staty americké --- Stáit Aontaithe Mheiriceá --- Wááshindoon Bikéyah Ałhidadiidzooígíí

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