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"The golden age of neon in New England lasted more than 30 years, from the dark days of the Great Depression through the go-go years of the 1960s, but its spectacular legacy remains--if you know where to look. With dozens of original color photographs and informative text, New England Neon takes armchair travelers--and nostalgia lovers--up and down the main streets and back roads of the region." --provided by publisher.
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"Neon Roadtrip chronicles the North American history of the commercial neon sign with a curated collection of photographs capturing the most colorful and iconic neon still surviving today. The vivid photographs are arranged according to the signs imagery, with chapters such as Spirit of the West, On the Road, and Ladies, Diving Girls & Mermaids. Fifteen of the most iconic signs are also accompanied by their own carefully researched and unique histories. Includes a photography index of neon signs by location and a Neon Museums Visitor's Guide"--Provided by publisher.
Neon signs --- History.
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Taxicabs --- Neon signs --- Photography, Artistic
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Signs and signboards --- Electric signs --- Neon signs --- Labor laws and legislation --- Law and legislation --- United States.
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Neon lighting --- Neon lighting --- Neon signs --- Neon --- History. --- Social aspects. --- History. --- History.
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Signs and signboards --- Electric signs --- Neon signs --- Labor laws and legislation --- Law and legislation --- United States.
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This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the 'sign' in the semiotic senses of the word. In fiction, poetry and commentary, the electric SIGN became a 'sign' of manifold meaning
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