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varieties in Kewda and its economic uses for development of rural economy with generation of man-days in operation of the Kewda distilleries and transport of the perfumes. The book is written in a simplified way for well understanding and to make it very useful for the scientists, professionals and farmers engaged in research and developmental activities of Kewda cultivation and perfume production with marketing of the highly prized Kewda products for a sustainable growth of the industry in the interests of the farmers and traders.

Perfumes industry.

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Advertising --- Perfumes industry

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"Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market."--Provided by publisher.

Perfumes --- Perfumes industry --- Marketing. --- Management.

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Cosmetics industry --- Perfumes industry --- Cosmétiques --- Industrie

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Les parfums répondent aux modes, sont le reflet d'une époque, la transcendent parfois. Ils sont aussi affaire de chimie, de marketing, de processus de fabrication et de commercialisation. Ils doivent respecter des normes de sécurité de plus en plus précises. Ils représentent un marché international de plusieurs milliards d'euros. Ils sont surtout affaire de création. À partird'une palette de matières odorantes, Jean-Claude Ellena raconte comment fonctionne l'odorat et comment se compose un parfum. Il nous livre sa manière unique de créer une fragrance, de jouer avec nos souvenirs olfactifs pour rendre le parfum séducteur.

Perfumes. --- Perfumes --- Perfumes industry. --- Perfume. --- Parfums --- Technique. --- Industrie et commerce.