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Generation Y --- Rowling, J. K. --- Potter, Harry (Fictitious character)
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Potter, Harry (Fictitious character) --- Young consumers --- Marketing --- Advertising --- Brand name products --- Potter, Harry (Personnage fictif) --- Jeunes consommateurs --- Produits de marque --- Youth --- Brand name products. --- Marketing. --- Jeunesse --- Publicité --- Rowling, J. K. --- Branding (Marketing) --- Publicité --- Potter, Harry
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25 ans depuis la publication du 1er tome de Harry Potter ! Plongez dans une exploration fascinante de Harry Potter, à travers l’histoire de sa communauté de fans. En juin 1997, Harry Potter à l'école des sorciers débarquait dans les librairies britanniques. Depuis, cette saga, devenue l’une des plus célèbres et plus aimées du monde, a conquis les librairies, les cinémas, le théâtre, en plus d’être omniprésente dans les médias. Par quel enchantement le premier roman d’une autrice inconnue se transforme-t-il en phénomène de société, vendu à plus de 500 millions d'exemplaires ? Derrière les chiffres mirobolants se cache une autre magie : celle d’une communauté de fans à la créativité débordante. Cet ouvrage plonge dans les archives du fandom Harry Potter et révèle toute sa richesse : des fanfictions aux théories, en passant par les innovations technologiques et les questions de société. Il décrypte comment les potterheads ont intégré la saga à leur quotidien, se sont construits avec elle, et contribué à son succès.
Wizards in literature --- Children - Books and reading - English-speaking countries --- Children's stories, English - History and criticism --- Fantasy fiction, English - History and criticism --- Magic in literature --- Rowling, J. K. - Criticism and interpretation --- Potter, Harry - (Fictitious character)
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Children's stories, English --- Fantasy fiction, English --- Magic in literature --- Potter, Harry (Fictitious character) --- Wizards in literature --- History and criticism --- History and criticism --- Rowling, J. K. --- Characters --- Harry Potter
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Children's stories, English --- Children --- Fantasy fiction, English --- Magic in literature --- Potter, Harry (Fictitious character) --- Wizards in literature --- History and criticism --- Books and reading --- History and criticism --- Rowling, J. K. --- Rowling, J. K. --- Characters --- Harry Potter. --- Criticism and interpretation.
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This thoroughly revised edition includes updated essays on cultural themes and literary analysis, and its new essays analyze the full scope of the seven-book series as both pop cultural phenomenon and as a set of literary texts. Critical Perspectives on Harry Potter, Second Edition draws on a wider range of intellectual traditions to explore the texts, including moral-theological analysis, psychoanalytic perspectives, and philosophy of technology. The Harry Potter novels engage the social, cultural, and psychological preoccupations of our times, and Critical Perspectives on Har
Children --- Children's stories, English --- Fantasy fiction, English --- Magic in literature. --- Potter, Harry (Fictitious character) --- Wizards in literature. --- Books and reading --- History and criticism. --- Rowling, J. K. --- Characters --- Harry Potter. --- Criticism and interpretation.
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Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm.
Potter, Harry (Fictitious character) --- Branding (Marketing) --- Advertising --- Young consumers --- Marketing --- Potter, Harry (Personnage fictif) --- Produits de marque --- Jeunes consommateurs --- Brand name products. --- Youth --- Publicité --- Jeunesse --- Rowling, J. K. --- Book industries and trade. --- Booksellers and bookselling. --- Character merchandising. --- Internet marketing. --- Potter, Harry (Fictitious character). --- Marketing & Sales --- Commerce --- Business & Economics --- Potter, Harry --- Branding --- Merkstrategieën --- Merkbeleid --- Merken --- Literatuur --- Film --- Marketingstrategieën --- Casestudies --- Merkstrategie --- Merk --- Film (cinematografie) --- Marketingstrategie --- Casestudy --- Afrika --- Frans --- België --- Noorwegen --- Vlaanderen --- Vlaams --- Emigratie --- Vrouw
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