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Advertising. Public relations --- Public relations --- Minorities --- Multicultural education --- Education --- Case studies. --- Cross-cultural studies. --- Case studies --- Public relations - Cross-cultural studies

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"In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication." --

Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Intercultural communication --- Public relations - Cross-cultural studies - Handbooks, manuals, etc. --- Intercultural communication - Handbooks, manuals, etc.

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How should we approach cultural diversity in the workplace? Multinational corporations, transnational project teams and glocalised production and distribution processes raise challenging issues for communication and PR professionals. The complex nature of these communication processes often shows that existing models of cross-cultural or intercultural communication are inadequate to allow researchers or professionals get to grips with the complexity of the interactions encountered. This book aims to pinpoint and address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in today's hybrid and cosmopolitan global organisations. Written by distinguished scholars from around the world, the chapters challenge traditional ways of thinking and established academic categorisations. The chapters are structured around three main lines of questioning: how can we approach multicultural teambuilding situations where culture is a multi-faceted and multi-level dynamic construct linked to identity and experience, rather than 'simply' a question of national habitus; how can we study emerging concepts, categories and practices in such situations using culturally sensitive qualitative research methods; and how can we approach the field of PR from very different cultural standpoints ?Bron : http://www.bol.com

Communication interculturelle --- Communication interethnique --- Communications interculturelles --- Dialogue interculturel --- Intercultural communication --- Interculturalité --- Interculturele communicatie --- Intercultural communication. --- Public relations --- #SBIB:309H023 --- #SBIB:309H252 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Interculturele en internationale communicatie --- Externe communicatie (incl. public relations) --- Anthropological aspects --- Intercultureel management --- Interculturele verhoudingen --- Personeelsmanagement --- Internationalisering --- Cross-cultural studies --- Public relations - Cross-cultural studies.