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"This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distils the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional Advanced PR practices including investor relations and strategic planning Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, and students and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels"--

Public relations consultants. --- Public relations.

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Industrial publicity --- Corporations --- Public relations consultants --- Public relations firms --- Expertise --- Endorsements in advertising --- Deceptive advertising --- Risk perception --- Consumer protection --- Business ethics

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Business ethics --- Consumer protection --- Corporations --- Deceptive advertising --- Endorsements in advertising --- Expertise --- Industrial publicity --- Public relations consultants --- Public relations firms --- Risk perception --- Public relations --- Corrupt practices --- Corrupt practices --- Corrupt practices --- Corrupt practices --- Corrupt practices --- Corrupt practices

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Communication --- Journalistic ethics --- Public relations consultants --- Journalistes --- Spécialistes des relations publiques --- Moral and ethical aspects --- Professional ethics --- Aspect moral --- Déontologie --- Mass media --- Moral and ethical aspects. --- Spécialistes des relations publiques --- Déontologie --- Professional ethics. --- Mass media - Moral and ethical aspects