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Advertising, Direct-mail --- Publicité directe

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Advertising, Direct-mail --- Mail-order business --- Publicité directe

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Advertising --- Advertising agencies --- Communication in marketing --- Advertising media planning --- Advertising, Direct-mail --- Publicité --- Agences de publicité --- Communication en marketing --- Plans médias --- Publicité directe --- Publicite --- Agences de publicite --- Marketing strategique --- Philosophie --- Publicité --- Agences de publicité --- Plans médias --- Publicité directe --- Annonce publicitaire --- Publicité sur Internet. --- Agences de publicité. --- Campagnes publicitaires. --- Communication en marketing. --- Publicité - France --- Publicité - Philosophie --- Advertising - France --- Publicite - France --- Agences de publicite - France --- Communication en marketing - France --- Marketing strategique - France

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Présentation du monde de la pub et de la communication. Cet ouvrage décrit les types de problème à résoudre et les fonctions : la communication au service de la marque, de la vente, de la relation avec le client et sa fidélisation. Il étudie l'impact des nouvelles technologies, l'interrogation des acteurs et les restructurations des agences de com.

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French language --- Advertising. Public relations --- Pragmatics --- Advertising --- Publicité --- Agences de publicité --- Communication en marketing --- Plans médias --- Publicité directe --- Publicite --- Agences de publicite --- Marketing strategique --- Philosophie --- 659.1 --- -#SBIB:309H2800 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publicity. Advertising --- Reclame: algemene werken --- 659.1 Publicity. Advertising --- Publicité --- #SBIB:309H2800 --- Publicité - France --- Publicité - Philosophie --- Advertising - France --- Publicite - France --- Agences de publicite - France --- Communication en marketing - France --- Marketing strategique - France