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Online social networks --- Libraries --- Réseautage personnel (Informatique) dans les bibliothèques --- Bibliothèques --- Library applications --- Marketing. --- Marketing --- Facebook (Electronic resource) --- MySpace.com. --- Réseautage personnel (Informatique) dans les bibliothèques --- Bibliothèques

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Since there's no point in Twittering if no one acts on your tweets and there's no point in having a Facebook page with a million "likes" if library use doesn't increase, you'll welcome the eight best practices presented here because they will help your library both actually do social media in a way that matters and do it well. The successful strategies presented here range from the Vancouver Public Library's innovative use of Twitter to the United Nations Library's adoption of a social media policy to the Farmington, Connecticut Public Library's fantastic work using social media to reach teens who weren't using the library. Other libraries highlight their ventures into media including blogs, Pinterest, and social catalogs. Review: Eight librarian contributors share their experiences blogging, pinning, and tweeting from public, academic, and special libraries. Case studies range from relatively simple (new-book displays on Pinterest) to labor-intensive (overlaying social-browsing features on a library catalog). Authors emphasize not jumping on the newest, shiniest services without considering staff time and commitment, and they discuss how each tool fits with the library's mission and community. Project-specific WordPress scripts and Drupal settings benefit readers. Overall, the studies provide practical, tested advice from a range of library types.

organisatiemanagement --- bibliotheken --- mediawijsheid --- Library automation --- sociale media --- Mass communications --- Online social networks --- Social media. --- Libraries and community. --- Réseautage personnel (Informatique) dans les bibliothèques --- Médias sociaux --- Relations bibliothèque-collectivité --- Library applications. --- Réseautage personnel (Informatique) dans les bibliothèques --- Médias sociaux --- Relations bibliothèque-collectivité --- digitale geletterdheid

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Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders

Online social networks --- Libraries and community. --- Libraries and community --- Librarians --- Social media. --- Réseautage personnel (Informatique) dans les bibliothèques --- Relations bibliothèque-collectivité --- Médias sociaux --- Library applications. --- Library applications --- Case studies. --- Social networks. --- Cas, Etudes de --- Bibliothécaires --- Social networks --- Réseaux sociaux --- Réseautage personnel (Informatique) dans les bibliothèques --- Relations bibliothèque-collectivité --- Bibliothécaires --- Médias sociaux --- Réseaux sociaux --- Information retrieval --- Mass communications

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through

Library automation --- Applied marketing --- Libraries --- Online social networks --- Web 2.0 --- Marketing --- Library applications --- Bibliothèques --- Réseautage personnel (Informatique) dans les bibliothèques --- Congresses. --- Congrès --- Bibliothèque virtuelle --- BPB1107 --- 021.7 --- Mercatique --- 021.7 Bibliotheekpromotie --- Bibliotheekpromotie --- World Wide Web --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Documentation --- Public institutions --- Librarians --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- marketing --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- bibliotekë virtuale --- virtualna knjižnica --- virtuelt bibliotek --- virtuális könyvtár --- bibliotecă virtuală --- virtualioji biblioteka --- виртуална библиотека --- biblioteka wirtualna --- biblioteca virtuale --- virtuele bibliotheek --- virtuālā bibliotēka --- виртуелна библиотека --- virtuálna knižnica --- ηλεκτρονική βιβλιοθήκη --- librerija virtwali --- virtuelle Bibliothek --- virtual library --- virtuální knihovna --- virtuaalraamatukogu --- virtuaalikirjasto --- biblioteca virtual --- virtuellt bibliotek --- bibliotecă online --- kiberbibliotēka --- librerija diġitali --- kyberkirjasto --- bibljoteka virtwali --- digitale Bibliothek --- bibliotekë elektronike --- digitálna knižnica --- bibliotecă electronică --- elektronikus könyvtár --- biblioteka elektroniczna --- cyberbibliotheek --- Cyber-Bibliothek --- digitális könyvtár --- digitaalinen kirjasto --- digital library --- cyberbibliotek --- кибернетичка библиотека --- biblioteka cyfrowa --- bibliothèque numérique --- electronic library --- кибербиблиотека --- digitale bibliotheek --- virtualna biblioteka --- cyber library --- bibljoteka diġitali --- bibliotekë kibernetke --- cyber knjižnica --- bibliotekë digjitale --- електронска библиотека --- sähköinen kirjasto --- ciberbiblioteca --- digitalna knjižnica --- cyberbibliothèque --- цифрова библиотека --- biblioteca digitale --- ċiberbibljoteka --- κυβερνοβιβλιοθήκη --- digitální knihovna --- digitalt bibliotek --- cyberlibrary --- küberraamatukogu --- digitaalne raamatukogu --- biblioteca digital --- ċiberlibrerija --- skaitmeninė biblioteka --- digiraamatukogu --- ψηφιακή βιβλιοθήκη --- elektroniskā bibliotēka --- bibliotekë kibernetike --- elektronička knjižnica --- kibernetinė biblioteka --- elektronická knihovna --- Web 2.0. --- teoiric na margaíochta --- leabharlann fhíorúil --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Libraries - Marketing - Congresses --- Online social networks - Library applications - Congresses --- Web 2.0 - Congresses --- Marketingtheorie --- Bibliothèque virtuelle