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A historical inquiry into the ways European cities have used large international events to raise their profile internationally.

City promotion -- Europe. --- Popular culture -- Europe. --- Sports -- Economic aspects -- Europe. --- Sports -- Europe -- Marketing. --- City promotion --- Sports --- Marketing. --- Field sports --- Pastimes --- Recreations --- Boosterism (Place promotion) --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Marketing --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Municipal government --- Place marketing --- Public relations