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Modena racing memories
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ISBN: 0760307350 Year: 1999 Publisher: Osceola, WI : MBI Pub. Co.,

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Film
NASCAR : using technology to improve the experience
Authors: ---
Year: 2016 Publisher: London : Henry Stewart Talks,

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The case study describes how NASCAR provides the fan in the stand with a competitor's experience.

The chequered past : sports car racing and rallying in Canada, 1951-1991
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ISBN: 0802093949 1442684887 9781442684881 9780802090935 0802090931 9780802093943 0802080472 9780802080479 Year: 2007 Publisher: Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press,

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"In the forty-year period between 1951 and 1991, Canadian sports car competition underwent a massive change, transforming itself from an amateur recreational pastime to a commercialized profession and from an individual sport to a spectacle for mass consumption. The Chequered Past is the story of the struggle over power and purpose within the Canadian auto sport that led to this transformation." "The first comprehensive history of sports car racing and rallying in Canada, The Chequered Past traces the efforts of the national governing body -- the Canadian Auto Sport Clubs (CASC) -- to bring its sports car competition up to a 'world class' level, and to manage the consequences of those efforts in the second half of the twentieth century. David Charters traces the social origins of the sport and the major trends that shaped it: professionalism, technological change, rising costs, and the influence of commercial sponsors."--Jacket.

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