Listing 1 - 10 of 34 | << page >> |
Sort by
|
Choose an application
Mouvement #MeToo, inégalités hommes-femmes… La question du genre nourrit nombre de débats dans la société tout en interrogeant personnellement chacun d'entre nous. Et cependant, le sujet traverse encore timidement la sphère du marketing : les stratégies et les dispositifs marketing ont-ils une influence sur la transmission de stéréotypes de genre ? Dans la société de consommation qui est la nôtre, cette influence est subtile et cependant puissante car elle s'exprime au travers de notre quotidien le plus banal : rayons de magasins de jouets, prospectus de la grande distribution, visuels publicitaires, messages sur des T-shirts… Cet ouvrage, écrit par des étudiant(e)s du Master Marketing & Stratégie de l'Université Paris-Dauphine et leurs enseignantes, se propose d'explorer les liens entre marketing et stéréotypes de genre. Partant du constat que, malgré d'incontestables progrès, des différences et des inégalités subsistent entre les hommes et les femmes, les auteur(e)s se sont posé la question du rôle joué par le marketing et la publicité dans la diffusion des stéréotypes de genre. Des étudiant(e)s volontaires ont accepté de transformer leur mémoire universitaire en chapitre d'ouvrage. Les chapitres discutent tour à tour des dérives sexistes d'un marketing genré, tout en faisant également le constat d'une prise de conscience des marques et de réels changements de pratiques. Plusieurs secteurs sont ainsi explorés : cosmétique, jouets, littérature, dessins animés, prêt-à-porter, puériculture ou sport. Cet ouvrage a pour objectif de sensibiliser les praticien(ne)s, étudiant(e)s, chercheur(se)s ainsi que l'opinion publique dans son ensemble à la question des stéréotypes de genre dès lors qu'ils restreignent les opportunités de l'un ou l'autre des deux sexes. Dirigé par Florence Benoit-Moreau et Eva Delacroix, cet ouvrage comprend les contributions de Soraya Achiakh, Meryem Ben Ssi, Florence Benoit-Moreau, Anna-Camille Camacho, Lauréline Chagnot, Kim Charfadi, Constance Chuiton, Charles Cristofari, Eva Delacroix, Nicolas Denecheau, Floriane Drouglazet, Lucie Durand, Alix Galinier Duprat, Louise Goral, Isaure Grandgirard, Hawa Jarrossay, Sarah Lasri, Agathe Lepère, Clotilde Meutelet, Marine Pariente, Vincent Rathelot, Célia Salmon et Juliette Schott.
Choose an application
This expanded collection of new and fully revised explorations of media content identifies the ways we all have been negatively stereotyped and demonstrates how careful analysis of media portrayals can create more beneficial alternatives.Not all damaging stereotypes are obvious. In fact, the pictorial stereotypes in the media that we don't notice could be the most harmful because we aren't even aware of the negative, false ideas they perpetrate.This book presents a series of original research essays on media images of groups including African Americans, Latinos, women, the elderly, the physically disabled, gays and lesbians, and Jewish Americans, just to mention a few. Specific examples of these images are derived from a variety of sources, such as advertising, fine art, film, television shows, cartoons, the Internet, and other media, providing a wealth of material for students and professionals in almost any field. Images That Injure: Pictorial Stereotypes in the Media, Third Edition not only accurately describes and analyzes the media's harmful depictions of cultural groups, but also offers creative ideas on alternative representations of these individuals. These discussions illuminate how each of us is responsible for contributing to a sea of meaning within our mass culture.
Choose an application
Choose an application
Choose an application
Jews in popular culture --- Jews --- Stereotypes (Social psychology) in mass media --- Public opinion
Choose an application
Choose an application
"When we think about the "pictures in our heads" that media create and perpetuate, what images are we truly referencing? Issues of media stereotypes and representation (both past and present) are crucial to advancing media literacy. Media Stereotypes: From Ageism to Xenophobia becomes one-stop shopping for synthesizing what we know within the composite of stereotyping research in the United States. Utilizing a cast of top American scholars with deep roots in asking stereotype-based questions, this book is essential reading for those wishing to understand what we know about past and present media representations as well as those wishing to take the baton and continue to advance media stereotyping research in the future"--
Semiotics --- Social problems --- Mass communications --- United States --- Stereotypes (Social psychology) in mass media. --- United States of America
Choose an application
How do journalists know what they know? Who gets to decide what good journalism is and when it's done right? What sort of expertise do journalists have, and what role should and do they play in society? Until a couple of decades ago, journalists rarely asked these questions, largely because the answers were generally undisputed. Now, the stakes are rising for journalists as they face real-time critique and audience pushback for their ethics, news reporting, and relevance. Yet the crises facing journalism have been narrowly defined as the result of disruption by new technologies and economic decline. This book argues that the concerns are in fact much more profound.Drawing on their five years of research with journalists in the U.S. and Canada, in a variety of news organizations from startups and freelancers to mainstream media, the authors find a digital reckoning taking place regarding journalism's founding ideals and methods. The book explores journalism's long-standing representational harms, arguing that despite thoughtful explorations of the role of publics in journalism, the profession hasn't adequately addressed matters of gender, race, intersectionality, and settler colonialism. In doing so, the authors rethink the basis for what journalism says it could and should do, suggesting that a turn to strong objectivity and systems journalism provides a path forward. They offer insights from journalists' own experiences and efforts at repair, reform, and transformation to consider how journalism can address its limits and possibilities along with widening media publics.
Journalism. --- Journalism --- Objectivity. --- Objectivity --- Stereotypes (Social psychology) in mass media. --- Minorities and journalism. --- Ethics. --- Social aspects. --- Political aspects. --- Journalism - Objectivity --- Journalism - Ethics. --- Journalism - Social aspects. --- Journalism - Political aspects.
Choose an application
Choose an application
"Les notions de stéréotype, cliché, poncif, lieu commun, idée reçue, permettent d'étudier les interactions sociales, la relation des discours aux imaginaires sociaux et, plus largement, le rapport entre langage et société. Pourquoi la question des évidences partagées, des représentations collectives, des automatismes de langage se trouve-t-elle au centre des réflexions contemporaines ? Dans quelle mesure les perspectives d'analyse des sciences sociales, des études littéraires et des sciences du langage peuvent-elles se recouper? Après avoir établi l'histoire des notions, le présent ouvrage montre comment le phénomène de la stéréotypie a été abordé par différentes disciplines : psychologie sociale, stylistique, sociocritique et théories de la lecture, sémantique, rhétorique et analyse du discours. Cette nouvelle édition a été entièrement mise à jour et enrichie de nombreuses notions telles que le prédiscours ou les discours médiatiques et politiques."--Quatrième de couverture.
Listing 1 - 10 of 34 | << page >> |
Sort by
|