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Sun Tzu and the art of business : six strategic principles for managers
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ISBN: 0195137892 0195099966 0199727848 1280528338 1429406445 9780199727841 9781280528330 9786610528332 6610528330 0197703704 Year: 2023 Publisher: Oxford : Oxford University Press,

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Businessmen have been using the ideas of the great Chinese General and military tactician, Sun Tzu, for the last decade. This book provides an explanation of the ways in which Sun's strategies can be applied to business.


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Sun Tzu and the art of business : six strategic principles for managers
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ISBN: 1283428121 9786613428127 0199921350 0199782911 9780199921355 9780199782918 0199920796 Year: 2012 Publisher: New York : Oxford University Press,

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to


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Masters of war : Sun Tzu, Clausewitz and Jomini.
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ISBN: 0714640875 9780714640877 Year: 1992 Publisher: London Cass

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The first comprehensive comparative analysis of Sun Tzu's The Art of War, Clausewitz's On War and Jomini's The Art of War, this book is much more than an introduction to the classical theory of war - it is a source of provocative insight on strategic issues and an argument for the increasing relevance and importance of these enduring works. Among the issues examined are the primacy of politics in war; the rational conduct of war; leadership; the place of intuition in command; the attitudes of commanders towards risk-taking; the part played by intelligence, surprise and deception; and the mobilization and participation of the people. Professor Handel's intention in this pioneering study is to stimulate discussion on the value of classical theory for the modern student of military affairs. His detailed analysis of three great strategists will prove a useful guide for novices as well as a challenging basis for further research by those already acquainted with their work.


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The art of strategy : Sun Tzu, Michael Porter, and beyond
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ISBN: 110864712X 1108626890 1108572502 1108470300 Year: 2018 Publisher: Cambridge : Cambridge University Press,

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When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

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