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Film
Year: 2008 Publisher: London : Henry Stewart Talks,
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Book
ISBN: 9781292276540 9781292276571 9781292276557 Year: 2020 Publisher: Harlow : Pearson,
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"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"--
Marketing --- Target marketing. --- Management.
Book
ISBN: 1003177794 1003177794 1000780201 1032012331 Year: 2023 Publisher: London, England ; New York, New York : Routledge,
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"This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or, even better, employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book's main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes, and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications"--
Book
Year: 2017 Publisher: Bielefeld, Germany : Transcript Verlag,
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ISBN: 1574100270 9781574100273 Year: 1996 Publisher: Chicago (Ill.): Upstart Publ. Co.,
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Book
Year: 2017 Publisher: Bielefeld, Germany : Transcript Verlag,
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ISBN: 0071625747 9780071625746 Year: 2009 Publisher: New York McGraw-Hill
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