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Das Medium Blatt, obwohl jedem bekannt und tagtäglich genutzt, wurde von der Medienforschung bislang fast gänzlich vernachlässigt. In zwei verschiedenen, einander ergänzenden Blöcken werden hier zahlreiche Pilotstudien mit neuen Perspektiven und Befunden vorgestellt. Versionen des Blatts im Alltag umfassen dabei u.a. Eintrittskarten, Packungsbeilagen von Medikamenten, Kochrezepte, Spielkarten, Flugblätter oder Werbeblätter als Zeitungsbeilagen. Bedeutung und Funktionen des Blatts unterscheiden sich aber auch nach seiner Verwendung in verschiedenen kommunikativen Binnenräumen, beispielsweise der Schule, Kultureinrichtungen wie Bücherei oder Kulturinstitut sowie kirchlichen Räumen – bis hin zum Einkaufszettel oder der Nutzung des Blatts als Schreibmedium zur Bewältigung des Alltags. Ein einführender Forschungsbericht und ein abschließender Abriss zur Geschichte des Mediums Blatt von den Anfängen bis heute runden den facettenreichen, innovativen Band ab.

Menus. --- Printed ephemera. --- Street literature. --- Trade literature.

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Advertising cards. --- Business cards. --- Creativity in advertising. --- Macleod, Hugh, --- Advertising cards --- Business cards --- Creativity in advertising --- Advertising --- Cards, Business --- Trade cards --- Tradesmen's cards --- Business --- Cards, Advertising --- Show cards --- Industrial design coordination --- Trade literature

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Commercial catalogs --- Advertising, Direct-mail --- Advertising, Direct-mail. --- Commercial catalogs. --- Advertising, Mail --- Direct advertising --- Direct-mail advertising --- Direct mail campaigns --- Junk mail --- Commercial correspondence --- Direct marketing --- Mail-order business --- Mailing list services industry --- Catalogs, Commercial --- Commercial products --- Mail-order catalogs --- Trade catalogs --- Catalogs --- Trade literature --- Business economics --- Business, Economy and Management --- Business Management --- E --- General and Others --- Marketing and Sales --- Trade and Commerce

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By the late nineteenth century, advances in medical knowledge, technology and pharmaceuticals led to the development of a thriving commercial industry. The medical trade catalogue became one of the most important means of promoting the latest tools and techniques to practitioners. Drawing on over 400 catalogues produced between 1870 and 1914, Jones presents a study of the changing nature of medical professionalism. She examines the use of the catalogue in connecting the previously separate worlds of medicine and commerce and discusses its importance to the study of print history more widely.

Medicine --- Medical instruments and apparatus --- Apparatus, Medical --- Instruments, Medical --- Medical apparatus --- Medical devices --- Medical products --- Biomedical engineering --- Medical supplies --- Scientific apparatus and instruments --- Health Workforce --- History --- Apparatus --- Equipment and supplies --- Instruments --- Commercial catalogs --- Great Britain. --- Catalogs, Commercial --- Commercial products --- Mail-order catalogs --- Trade catalogs --- Catalogs --- Trade literature --- Advertising, Direct-mail --- 1800 - 1899

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An informal history of sensational, scientific, silly, satisfying, and startling attractions based on seventeenth, eighteenth, and nineteenth-century broadsides from Ricky Jay's extraordinary collection. It includes observations on the convention of promoting such appearances, digressions on the manner and method of printing advertisements to do so, and insights into the psychology employed to that end. All are compiled in a monograph that is itself a shameless attempt to entertain and elucidate. It is the contention of the author that neither the tongue of the most florid orator, nor pen of the most ingenious writer, can sufficiently describe the elegance, symmetry, and prodigious accomplishments of those who pass in review within these pages Included are broadsides advertising: an armless dulcimer player, a ghost showman, a singing mouse, a chess-playing automaton, a cannon ball juggler, an African hermaphrodite, a chicken incubator, a rabbi with prodigious memory, a ventriloquist, a spirit medium, a glass blower, a woman magician, a speaking machine, a mermaid, a bullet catcher, a flea circus, and an equestrian bee keeper.

Advertising fliers --- Curiosities and wonders --- 017.2 <73> JAY, RICKY --- 094:93 <041> --- Circulars, Advertising --- Fliers, Advertising --- Flyers, Advertising --- Handbills, Advertising --- Advertising, Newspaper --- Trade literature --- Enigmas --- Facts, Miscellaneous --- Miscellaneous facts --- Oddities --- Trivia --- Wonders --- 094:93 <041> Oude drukken i.v.m. geschiedenis--Brochures. Pamfletten. Essays --- Oude drukken i.v.m. geschiedenis--Brochures. Pamfletten. Essays --- Private collections --- Posters --- Catalogi van persoonsbibliotheken--Verenigde Staten van Amerika. VSA. USA--JAY, RICKY --- Jay, Ricky --- Potash, Richard Jay --- Private collections. --- Exhibitions --- Theatrical science --- Recreation. Games. Sports. Corp. expression --- posters --- theater [discipline] --- affiches --- theater --- circuses [performances]