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Book
Rhetorik des Designs : Gestaltung zwischen Subversion und Affirmation
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ISBN: 3839437717 Year: 2017 Publisher: Bielefeld transcript Verlag

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Abstract

Was heißt es, Rhetorik als Designtheorie zu verstehen? Pierre Smolarski entwirft eine umfassende Designtheorie in Form einer Designrhetorik und zeigt, wie diese sowohl zur Analyse des Designprozesses als auch zur Beschreibung von Designprodukten und ihres persuasiven Gehaltes Anwendung finden kann. Auch rhetorische Strategien der Findung, Ordnung und Formung innerhalb des Gestaltungsprozesses können so bewertet werden. Das Buch stellt Grundbegriffe der Orientierung an Designprodukten rhetorisch umfassend dar und sucht Anschlüsse zu Theorien der Subversion, Affirmation und Neutralität.


Book
Vom Ethos in Nachhaltigkeitsberichten : Wie wird Glaubwürdigkeit visuell dargestellt? Eine designrhetorische Analyse
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ISBN: 3839458579 Year: 2021 Publisher: Bielefeld transcript Verlag

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Glaubwürdigkeit und Vertrauen sind zentrale Ziele der Kommunikation von Corporate Social Responsibility - der gesellschaftlichen Verantwortungsübernahme von Unternehmen. Nachhaltigkeitsberichte gelten dabei als das wichtigste persuasive Kommunikationsmedium, wobei die Rolle der visuellen Argumentation hierbei noch wenig erforscht ist. Sophie Heins geht in ihrer umfassenden designrhetorischen Studie der Frage nach, mit welchen visuell-rhetorischen Mitteln Glaubwürdigkeit in Nachhaltigkeitsberichten erzeugt wird. Dazu analysiert sie die Wirkungen der Designelemente sowie ihr Zusammenspiel, und stellt visuelle Argumentationsarten vor, die eine neue Sicht auf Nachhaltigkeitsberichte ermöglichen.


Book
Rhetorik der Stadt : Praktiken des Zeigens, Orientierung und Place-Making im urbanen Raum
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ISBN: 3839437709 Year: 2017 Publisher: Bielefeld transcript Verlag

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Die Rhetorik ist ohne die Stadt nicht zu denken. Die Stadt als der Ort verdichteten Austauschs - nicht nur von Waren und Dienstleistungen, sondern vor allem auch von Meinungen, Ansichten und Weltauffassungen, kurz: als ein Ort der Doxa - ist der prototypische Ort der Rhetorik. Anhand von Problemen der Orientierung und des Place-Making zeigt Pierre Smolarski die Stadt als Ort nicht nur der Verdichtung und des Wettstreits divergenter Meinungen, sondern auch als Gegenstand mannigfaltiger rhetorischer Bemühungen - sie ist nicht nur ein Raum für Rhetorik, sondern auch für sich ein rhetorischer Raum. Besprochen in: Stadt und Raum, 4 (2017)

Parables of sun light : observations on psychology, the arts, and the rest
Author:
ISBN: 128238290X 9786612382901 0520909054 0585299757 9780520909052 9780585299754 0520065166 9780520065161 0520065360 Year: 1990 Publisher: Berkeley, CA : University of California Press,

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For many years Rudolf Arnheim, known as the leading psychologist of art, has been keeping notebooks in which to jot down observations, ideas, questions, and even (after a stay in Japan for a year) poems in the haiku pattern. Some of these notes found their way into his books-known and prized the world over-such as Art and Visual Perception, Visual Thinking, and The Power of the Center (see list below). Now he has selected, from the remaining riches of his notebooks, the items in this volume. The book will be a joy to ramble through for all lovers of Arnheim's work, and indeed for anyone who shares Arnheim's contagious interest in the order that lies behind art, nature, and human life. It is a seedbed of ideas and observations in his special fields of psychology and the arts. "I have avoided mere images and I have avoided mere thoughts," says Arnheim in the Introduction, "but whenever an episode observed or a striking sentence read yielded a piece of insight I had not met before, I wrote it down and preserved it." There are also glimpses of his personal life-his wife, his cats, his students, his neighbors and colleagues. He is always concrete, in the manner that has become his trademark, often witty, and sometimes a bit wicked.In the blend of life and thought caught in these jottings, psychology and the arts are of course prominent. But philosophy, religion, and the natural sciences add to the medley of topics-always addressed in a way to sharpen the senses of the reader who, sharing Arnheim's cue from Dylan Thomas, may accompany him through "the parables of sun light and the legends of the green chapels and the twice told fields of childhood."All of Rudolf Arnheim's books have been published by the University of California Press.


Book
Mainframe experimentalism : early computing and the foundations of the digital arts
Authors: ---
ISBN: 0520953738 Year: 2012 Publisher: Oakland, California : University of California Press,

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Mainframe Experimentalism challenges the conventional wisdom that the digital arts arose out of Silicon Valley’s technological revolutions in the 1970s. In fact, in the 1960s, a diverse array of artists, musicians, poets, writers, and filmmakers around the world were engaging with mainframe and mini-computers to create innovative new artworks that contradict the stereotypes of "computer art." Juxtaposing the original works alongside scholarly contributions by well-established and emerging scholars from several disciplines, Mainframe Experimentalism demonstrates that the radical and experimental aesthetics and political and cultural engagements of early digital art stand as precursors for the mobility among technological platforms, artistic forms, and social sites that has become commonplace today.


Book
An Anthropology of images : picture, medium, body
Authors: ---
ISBN: 1400839785 Year: 2011 Publisher: Princeton, New Jersey : Princeton University Press,

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A compelling theory that places the origin of human picture making in the bodyIn this groundbreaking book, renowned art historian Hans Belting proposes a new anthropological theory for interpreting human picture making. Rather than focus exclusively on pictures as they are embodied in various media such as painting, sculpture, or photography, he links pictures to our mental images and therefore our bodies. The body is understood as a "living medium" that produces, perceives, or remembers images that are different from the images we encounter through handmade or technical pictures. Refusing to reduce images to their material embodiment yet acknowledging the importance of the historical media in which images are manifested, An Anthropology of Images presents a challenging and provocative new account of what pictures are and how they function.The book demonstrates these ideas with a series of compelling case studies, ranging from Dante's picture theory to post-photography. One chapter explores the tension between image and medium in two "media of the body," the coat of arms and the portrait painting. Another, central chapter looks at the relationship between image and death, tracing picture production, including the first use of the mask, to early funerary rituals in which pictures served to represent the missing bodies of the dead. Pictures were tools to re-embody the deceased, to make them present again, a fact that offers a surprising clue to the riddle of presence and absence in most pictures and that reveals a genealogy of pictures obscured by Platonic picture theory.

Keywords

Ethnology in art. --- Visual anthropology. --- Visual sociology. --- Alex Katz. --- Allegory. --- Analogy. --- Anecdote. --- Anthropology of art. --- Anthropology of media. --- Antithesis. --- Aphorism. --- Archaeology. --- Art criticism. --- Art history. --- Art. --- Body image. --- Camera Work. --- Camera. --- Case study. --- Close-up. --- Coat of arms. --- Conceptual art. --- Consciousness. --- Countermovement. --- Creation myth. --- Creative work. --- Cultural anthropology. --- Cultural geography. --- Cultural heritage. --- Cultural history. --- Cultural memory. --- Dichotomy. --- Emblem. --- Emerging technologies. --- Escutcheon (heraldry). --- Explanation. --- Film theory. --- Fine art. --- Funerary art. --- Genre. --- Georges Bataille. --- Gudea. --- Historical anthropology. --- Historicity. --- Historiography. --- Human figure (aesthetics). --- Humanism. --- Humanities. --- Iconicity. --- Iconoclasm. --- Iconography. --- Iconology. --- Illustration. --- Imagery. --- Inference. --- Intentionality. --- Invention. --- Mark So. --- Masaccio. --- Medium theory. --- Mental image. --- Metaphor. --- Metonymy. --- Modernity. --- Necromancy. --- Neuromancer. --- On Photography. --- Philosophical anthropology. --- Philosophy. --- Photogram. --- Photograph. --- Photography. --- Photojournalism. --- Physiognomy. --- Pictorialism. --- Pigment. --- Primitive culture. --- Primitivism. --- Propaganda. --- Provenance. --- Religious image. --- Reproducibility. --- Secularization. --- Semiotics. --- Sightline. --- Simulacrum. --- Social anthropology. --- Special effect. --- Special rights. --- Structural anthropology. --- Subtitle (captioning). --- Symptom. --- Technology. --- Terminology. --- Theory. --- Thought. --- Uniqueness. --- Visual artifact. --- Visual arts. --- Visual culture. --- Visual rhetoric. --- Work of art. --- Writing.


Book
Posters for peace
Author:
ISBN: 0271067357 9780271067353 9780271067315 0271067314 9780271065861 0271065869 9780271065878 0271065877 Year: 2015 Publisher: University Park, Pennsylvania

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By the spring of 1970, Americans were frustrated by continuing war in Vietnam and turmoil in the inner cities. Students on American college campuses opposed the war in growing numbers and joined with other citizens in ever-larger public demonstrations against the war. Some politicians—including Ronald Reagan, Spiro Agnew, and Richard Nixon—exploited the situation to cultivate anger against students. At the University of California at Berkeley, student leaders devoted themselves, along with many sympathetic faculty, to studying the war and working for peace. A group of art students designed, produced, and freely distributed thousands of antiwar posters. Posters for Peace tells the story of those posters, bringing to life their rhetorical iconography and restoring them to their place in the history of poster art and political street art. The posters are vivid, simple, direct, ironic, and often graphically beautiful. Thomas Benson shows that the student posters from Berkeley appealed to core patriotic values and to the legitimacy of democratic deliberation in a democracy—even in a time of war.

Keywords

Political posters, American --- Vietnam War, 1961-1975 --- Vietnam Conflict, 1961-1975 --- Vietnamese Conflict, 1961-1975 --- Vietnamese War, 1961-1975 --- American political posters --- History --- Protest movements --- University of California, Berkeley --- College of California --- University of California (1868-1952) --- Berkeley (University) --- Berkli Kaliforniya Universiteti --- Berklio universitetas --- Bokelai Jia Zhou da xue --- Bŏkʻŭlli Taehak (Calif.) --- Cal (University) --- California Ülikool Berkeleys --- California (University) --- California. --- Đại học California--Berkeley --- Đại học California tại Berkeley --- Jia zhou da xue, Paikelai --- Kalifarniĭski ŭniversitėt u Berkli --- Kaliforniĭski universitet, Bŭrkli --- Kaliforniĭskiĭ universitet v Berkli --- Kalifornijas universitāte Bērklijā --- Kalifornijos universitetas Berklyje --- Kaliforníuháskóli í Berkeley --- Kaliforniya Üniversitesi, Berkeley --- Kariforunia Daigaku Bākurē --- Panepistēmio Berkleu tēs Kaliphornias --- Pŏkʻŭlli Taehak (Calif.) --- U.C. Berkeley --- UC Berkeley --- UC (University of California,) --- Universidad de California en Berkeley --- Universidade da Califórnia em Berkeley --- Universidade de California, Berkeley --- Università della California, Berkeley --- Universitas California, Berkeley --- Universitas Californiensis apud Berkeley --- Universitat de Califòrnia, Berkeley --- Universiṭat Ḳalifornyah be-Berḳli --- Universität von Kalifornien in Berkeley --- Universitatea Berkeley din California --- Universitato de Kalifornio ĉe Berkeley --- Universitato de Kalifornio ĉe Berklio --- Université de Californie à Berkeley --- Universiteit van Californië--Berkeley --- Universıteyê Kaliforniya, Berkeley --- Universiti California, Berkeley --- University of California at Berkeley --- Universytet Kaliforniï, Berkli --- Univerza Kalifornije, Berkeley --- Πανεπιστήμιο Μπέρκλεϋ της Καλιφόρνιας --- Університет Каліфорнії, Берклі --- Калифорнийски университет, Бъркли --- Калифорнийский университет в Беркли --- Каліфарнійскі ўніверсітэт у Берклі --- אוניברסיטת קליפורניה בברקלי --- カリフォルニア大学バークレー校 --- 柏克萊加州大學 --- United States --- ABŞ --- ABSh --- Ameerika Ühendriigid --- America (Republic) --- Amerika Birlăshmish Shtatlary --- Amerika Birlăşmi Ştatları --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- Amerika Qushma Shtattary --- Amerika (Republic) --- Amerikai Egyesült Államok --- Amerikanʹ Veĭtʹsėndi︠a︡vks Shtattnė --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Amerikas Forenede Stater --- Amerikayi Miatsʻyal Nahangner --- Ameriketako Estatu Batuak --- Amirika Carékat --- AQSh --- Ar. ha-B. --- Arhab --- Artsot ha-Berit --- Artzois Ha'bris --- Bí-kok --- Ē.P.A. --- EE.UU. --- Egyesült Államok --- ĒPA --- Estados Unidos --- Estados Unidos da América do Norte --- Estados Unidos de América --- Estaos Xuníos --- Estaos Xuníos d'América --- Estatos Unitos --- Estatos Unitos d'America --- Estats Units d'Amèrica --- Ètats-Unis d'Amèrica --- États-Unis d'Amérique --- Fareyniḳṭe Shṭaṭn --- Feriene Steaten --- Feriene Steaten fan Amearika --- Forente stater --- FS --- Hēnomenai Politeiai Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Istadus Unidus --- Jungtinės Amerikos valstybės --- Mei guo --- Mei-kuo --- Meiguo --- Mî-koet --- Miatsʻyal Nahangner --- Miguk --- Na Stàitean Aonaichte --- NSA --- S.U.A. --- SAD --- Saharat ʻAmērikā --- SASht --- Severo-Amerikanskie Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Si︠e︡vero-Amerikanskīe Soedinennye Shtaty --- Sjedinjene Američke Države --- Soedinennye Shtaty Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Soedinennye Shtaty Si︠e︡vernoĭ Ameriki --- Spojené staty americké --- SShA --- Stadoù-Unanet Amerika --- Stáit Aontaithe Mheiriceá --- Stany Zjednoczone --- Stati Uniti --- Stati Uniti d'America --- Stâts Unîts --- Stâts Unîts di Americhe --- Steatyn Unnaneysit --- Steatyn Unnaneysit America --- SUA (Stati Uniti d'America) --- Sŭedineni amerikanski shtati --- Sŭedinenite shtati --- Tetã peteĩ reko Amérikagua --- U.S. --- U.S.A. --- United States of America --- Unol Daleithiau --- Unol Daleithiau America --- Unuiĝintaj Ŝtatoj de Ameriko --- US --- USA --- Usono --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Vereinigte Staaten --- Vereinigte Staaten von Amerika --- Verenigde State van Amerika --- Verenigde Staten --- VS --- VSA --- Wááshindoon Bikéyah Ałhidadiidzooígíí --- Wilāyāt al-Muttaḥidah --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Yhdysvallat --- Yunaeted Stet --- Yunaeted Stet blong Amerika --- ZDA --- Združene države Amerike --- Zʹi︠e︡dnani Derz︠h︡avy Ameryky --- Zjadnośone staty Ameriki --- Zluchanyi︠a︡ Shtaty Ameryki --- Zlucheni Derz︠h︡avy --- ZSA --- Η.Π.Α. --- Ηνωμένες Πολιτείες της Αμερικής --- Америка (Republic) --- Американь Вейтьсэндявкс Штаттнэ --- Америкӑри Пӗрлешӳллӗ Штатсем --- САЩ --- Съединените щати --- Злучаныя Штаты Амерыкі --- ولايات المتحدة --- ولايات المتّحدة الأمريكيّة --- ولايات المتحدة الامريكية --- 미국 --- Politics and government --- Spojené obce severoamerické --- États-Unis --- É.-U. --- ÉU --- 1960s. --- Antiwar. --- Atelier Populaire. --- Berkeley. --- Deliberation. --- Dissent. --- Graffiti. --- Graphic art. --- Iraq War. --- Kent State. --- New Deal. --- Paris 1968. --- Paris. --- Peace. --- People’s Park. --- Political posters. --- Posters. --- Protest. --- Rhetoric. --- Richard M. Nixon. --- Rome. --- Silk screen. --- Spiro T. Agnew. --- Street art. --- Students. --- Vietnam War. --- Visual Rhetoric. --- War.

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