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Corporations know that marketing to kids is big business—with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin

Children's libraries --- Library outreach programs --- Outreach programs in libraries --- Public services (Libraries) --- Library extension --- Libraries --- Libraries, Children's --- Youth services in libraries --- Special libraries --- Libraries and schools --- Marketing. --- Children's rooms

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There is no doubt that reading with young children is important, and libraries are uniquely placed to support the development of literacy skills in pre-school children. This book is a pioneering practical guide for library and information professionals involved in strategically planning or delivering services and programmes in early years libraries. Drawing on the authors' research and examples from best practice - what other people have tried and what works well - this book equips practitioners with knowledge and ideas, and will encourage the reader to work with other key professionals in the field. Key areas covered include: the background and context of early years literacy; the role of the early years professional, interdisciplinary team work, and how to involve parents and carers; buildings and space, including planning and designing spaces for the childrens' libraries of the future; managing resources and collection development; planning projects and running literacy sessions; and case studies of successful pre-school library initiatives from around the world. User-friendly and accessible, each chapter is clearly structured and sets outs the background to the topic, the key issues for practitioners, practical ideas and resources for service provision, and recommended further reading. The book also includes checklists and 'how to' practical guidance, useful information on relevant organisations, and links to helpful websites. An essential purchase for all library and information professionals working with young children, this book is also suitable for students of library and information studies, childhood studies, and practitioners undertaking NVQ qualifications. The book is also a useful starting point for those wanting a background in early years literacy.

Children's libraries. --- Children's libraries --- Activity programs in education --- Libraries --- Libraries, Children's --- Youth services in libraries --- Special libraries --- Libraries and schools --- Activity programs. --- Children's rooms --- Great Britain. --- Information user --- ontluikende geletterdheid --- baby's --- bibliotheekwerk --- leesbevordering --- kleuters --- jeugdliteratuur

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Children's libraries --- Children --- Children's literature --- Books and reading --- Libraries --- Libraries, Children's --- Youth services in libraries --- Children's rooms --- Special libraries --- Libraries and schools --- Children's libraries. --- Children's literature. --- Books and reading. --- Juvenile literature --- Literature --- Books and reading for children --- Reading interests of children

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Can library programs and services make a difference in your young patrons' lives? Measuring outcomes is the way to find out! Incorporating outcome-based planning and evaluation is critical when developing new programs and services. In this step-by-step patron-centered guide, three experts who have conducted extensive research and piloted this outcome-based program for youth in the St. Louis Public Library, share their findings and proven strategies. Smart planning in conjunction with measuring outcomes will:. Generate results that support funding—be it governmental or grant-based. Maximize use

Children's libraries --- Young adults' libraries --- Library planning --- Planning --- Activity programs in education --- Libraries, Young people's --- Young people's libraries --- Special libraries --- Libraries --- Libraries, Children's --- Youth services in libraries --- Libraries and schools --- Administration. --- Planning. --- Evaluation. --- Activity programs. --- Children's rooms

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Storytelling --- Children's libraries --- Libraries and families --- Social Sciences --- Library & Information Science --- Story-telling --- Telling of stories --- Oral interpretation --- Children's stories --- Folklore --- Oral interpretation of fiction --- Families and libraries --- Libraries --- Library services to families --- Public libraries --- Families --- Libraries, Children's --- Youth services in libraries --- Special libraries --- Libraries and schools --- Activity programs --- Performance --- Services to families --- Children's rooms