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Given the huge increase of consumer adoption of the internet and use of online platforms, especially social media networks, companies and researchers need to explore and assess the role this can bring to brands. Today, in the context of the airline industry, many consumers, passengers in our case, are part of and active in online brand communities on social media, mostly on Facebook.
This thesis aims to explore the airline online brand communities in social media and further highlight their importance by studying the engagement of passengers in these brand communities and analyzing and testing its relationship with its associated antecedents and outcomes. The multi-dimensionality (cognitive, emotional, behavioral) and duality (brand, community) of consumer engagement, mentioned in the literature, have been elaborated in this thesis, however the behavioral dimension towards brand and community is the focus of this empirical study. 
Through the results of a survey answered by 1051 followers of the Facebook page of Luxair Luxembourg Airlines, the flag carrier airline of Luxembourg, two motives that affect the engagement of passengers on social media are revealed, namely the hedonic motive and the functional motive. This study also shows that social media passenger engagement contributes to strengthening the relationship between the airline brand and its passengers by improving their brand attitude and brand loyalty. Managerial and theoretical implications are proposed accordingly as well as suggestions for future research.

Online brand communities, airline industry, consumer engagement, behavioral engagement, brand attitude, brand loyalty, social media --- Sciences économiques & de gestion > Marketing

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Revised and updated in its third edition, this internationally renowned and respected book provides the essentials to understanding all areas of airline finance.

Airlines --- Transport. --- Business & Economics --- Transportation Economics --- Finance. --- Finance --- Air carriers --- Air lines --- Air transportation industry --- Airline industry --- Aviation industry --- Scheduled airlines --- Aeronautics, Commercial --- Airways --- Air traffic --- Corporate finance

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Covers low-cost carrier growth in Japan, competition against full service hub carriers in the Middle East, aviation market liberalization in Central Asia, high-speed-rail and airline competition in China, air transport and tourism in Asia and Australia, airline performance and outsourcing, airports development, and airport-airline cooperation.

Airlines --- Air carriers --- Air lines --- Air transportation industry --- Airline industry --- Aviation industry --- Scheduled airlines --- Aeronautics, Commercial --- Airways --- Economic aspects --- E-books --- Transportation --- Aerospace & air transport industries. --- Aviation --- General.

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David Walsh examines the historically insular unions in the airline industry, where the need for cooperation has been heightened in the era since deregulation. Guided by organizational theory, he analyzes extensive data on pairs of unions, coalitions, and the airline union network as a whole, finding a complex web of connections. Drawing on quantitative data from his network analysis, on the historical background, and on descriptive case studies, including the Eastern Airlines strike, Walsh identifies the possibilities and the limitations of labor solidarity.

Strikes and lockouts --- Airlines --- Air carriers --- Air lines --- Air transportation industry --- Airline industry --- Aviation industry --- Scheduled airlines --- Aeronautics, Commercial --- Airways --- Employees --- Labor unions

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"The airline business is flawed. Airline customer service is broken. Why and how to fix it? In Airlines for Business, a revolutionary, straightforward and must-read book, Kofi Sonokpon, airline business thought leader, award-winning author and speaker exposes why the airline industry cannot attain a sustainable level of profitability, until and unless airline executives and strategists take the necessary steps to rethink the fundamentals of the airline business, by questioning its underlying assumptions and effectively put customers at the center of everything they do. This first volume in the Airline Profits Book Series presents a critical review of the existing basic airline business model, which dates back to 1914 with Perceival E. Fansler and the defunct St. Petersburg-Tampa Airboat Line. Then follows an introduction to an innovative business model, which is based on proven principles of human psychology, behaviours and customer-centered business practices. By reading this book, leaders, managers and strategists of existing and start-up airlines will discover that the airline business is not really about air transport, but rather a business of assurance and customer service. From there, they will have the ultimate choice to continue along old beaten paths or decide to chart a more courageous course to sustainable airline profits by rewriting the rules of the airline business game."--

Airlines --- Air carriers --- Air lines --- Air transportation industry --- Airline industry --- Aviation industry --- Scheduled airlines --- Aeronautics, Commercial --- Airways --- Management --- Customer services --- E-books