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When asked to compare the practice of medicine today to that of a hundred years ago, most people will respond with a story of therapeutic revolution: Back then we had few effective remedies, but now we have more (and more powerful) tools to fight disease, from antibiotics to psychotropics to steroids to anticancer agents. This collection challenges the historical accuracy of this revolutionary narrative and offers instead a more nuanced account of the process of therapeutic innovation and the relationships between the development of medicines and social change. These assembled histories and ethnographies span three continents and use the lived experiences of physicians and patients, consumers and providers, and marketers and regulators to reveal the tensions between universal claims of therapeutic knowledge and the actual ways these claims have been used and understood in specific sites, from postwar West Germany pharmacies to twenty-first century Nigerian street markets. By asking us to rethink a story we thought we knew, Therapeutic Revolutions offers invaluable insights to historians, anthropologists, and social scientists of medicine.

Pharmaceutical industry --- Therapeutics --- Social aspects. --- biomedicine. --- consumer history. --- history of medicine. --- history of science. --- medical anthropology. --- modern medicine. --- pharmaceutical industry. --- prescription drugs. --- therapeutic revolution. --- twentieth century history.

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Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the émigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of émigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.

Marketing --- Consumers --- Immigrants --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- History. --- Business History, Consumer History. --- Design History. --- Elite Migration. --- Emigration. --- History of Capitalism. --- Knowledge transfers. --- Marketing History. --- Transatlantic Relations. --- Transnational History. --- Westernization. --- Marketing - United States - History --- Consumers - United States --- Immigrants - United States

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Did ordinary Italians have a ‘Renaissance’? This book presents the first in-depth exploration of how artisans and small local traders experienced the material and cultural Renaissance. Drawing on a rich blend of sixteenthcentury visual and archival evidence, it examines how individuals and families at artisanal levels (such as shoemakers, barbers, bakers and innkeepers) lived and worked, managed their household economies and consumption, socialised in their homes, and engaged with the arts and the markets for luxury goods. It demonstrates that although the economic and social status of local craftsmen and traders was relatively low, their material possessions show how these men and women who rarely make it into the history books were fully engaged with contemporary culture, cultural customs and the urban way of life.

Artisans --- Middle class --- Material culture --- Culture --- Folklore --- Technology --- Bourgeoisie --- Commons (Social order) --- Middle classes --- Social classes --- Artizans --- Craftsmen --- Craftspeople --- Craftspersons --- Skilled labor --- Cottage industries --- History --- Social conditions --- Siena (Italy) --- Sienne (Italy) --- Sienna (Italy) --- Siyenah (Italy) --- Comune di Siena (Italy) --- Siena (Tuscany) --- Civilization --- Early modern artisans and shopkeepers. --- Early modern material culture and daily life. --- History of Siena. --- Italian Renaissance. --- Material culture and consumer history. --- Renaissance domestic interior and decorative arts. --- History of Italy --- material culture [discipline] --- social history --- anno 1400-1499 --- anno 1500-1599